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9781613501474

Understanding the Interactive Digital Media Marketplace:: Frameworks, Platforms, Communities and Issues

by ; ;
  • ISBN13:

    9781613501474

  • ISBN10:

    1613501471

  • Format: Hardcover
  • Copyright: 2011-10-30
  • Publisher: Igi Global
  • Purchase Benefits
List Price: $190.00
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Supplemental Materials

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Summary

Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.

Supplemental Materials

What is included with this book?

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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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