rent-now

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

9781405155663

Understanding Media Users From Theory to Practice

by
  • ISBN13:

    9781405155663

  • ISBN10:

    1405155663

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2008-09-22
  • Publisher: Wiley-Blackwell
  • Purchase Benefits
  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $120.48 Save up to $71.28
  • Buy New
    $120.36
    Add to Cart Free Shipping Icon Free Shipping

    PRINT ON DEMAND: 2-4 WEEKS. THIS ITEM CANNOT BE CANCELLED OR RETURNED.

Summary

Understanding Media Users: From Theory to Practice focuses on the blurred concept of the "active audience" at the core of media studies. examines the relationship between media and audiences by one of the world's leading media scholars provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age

Author Biography

Tony Wilson is Associate Professor, Faculty of Economics and Business, at University Malaysia Sarawak, and Associate Research Fellow, Global Cities Institute, at the Royal Melbourne Institute of Technology.

Table of Contents

Acknowledgmentsp. vi
Introductionp. 1
A Passive Audience? Structuralist and Effects Studiesp. 7
The Active Audience: Speaking Subjectsp. 29
Perceiving is Believing: From Phenomenology to Media User Theoryp. 46
Meanings Are Ours: Reader Response and Audience Studiesp. 59
The Projecting Audience: From Cinema to Cellphonep. 74
A Phenomenology of Phone Use: Pervasive Play and the Ludification of Culturep. 94
Selling on Screen: From Media Hermeneutics to Marketing Communicationp. 112
Buying Brandscapes: A Phenomenology of Perception and Purchasep. 130
Consumer-Citizens: Crossing Cultures in Cyberspacep. 146
Conclusion: Media User Theory: Going Beyond Accumulation of Audiencesp. 173
Referencesp. 176
Indexp. 204
Table of Contents provided by Ingram. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program