Understanding Trademark and Copyright Developments for Online Content : Leading Lawyers on Understanding New Technology Challenges, Obtaining IP Protection for Clients, and Litigating Internet Infringement (Inside the Minds)

by Rhebergen, Constance Gall

• ISBN13: 9780314266422
• ISBN10: 0314266429
• Format: Paperback
• Copyright: 2010-05-01
• Publisher: West Group

Summary

Understanding Trademark and Copyright Developments for Online Content provides an authoritative, insider's perspective on analyzing and responding to new technological advances that impact effective IP protection. Featuring partners and shareholders from some of the nation's leading law firms, these experts guide the reader through the new types of online content infringement emerging in intellectual property law and the key strategies for protecting clients ownership rights and litigating infringement claims. From blogs and social media sites to keywords, metatags, and AdWords, these leaders review the new types of copyrighted content and trademarks available on the Internet and the challenges of greater distribution of and easier access to all published materials. The authors also highlight new, non-traditional forms of content being litigated for infringement, including billing codes and architectural plans. Additionally, these attorneys discuss recent legislation intended to protect online content, such as the Communications Decency Act and Digital Millennium Copyright Act, and offer advice on helping clients employ protective measures prior to launching a new brand. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great legal minds of today, as these experienced lawyers offer up their thoughts around the keys to success within this technologically advanced area of law. Book jacket.

Table of Contents

Partner, Bracewell & Giuliani LLP	p. 7
Applying Old Methods to New Intellectual Property Challenges
Partner, Baker & Daniels LLP	p. 21
UDRP: Aviable Option for Trademark Owners in the Fight Against Cybersquatters
Shareholders and of Counsel, Stevens & Lee PC	p. 37
Recent Developments in Trademark and Copyright Law
Member, McGlinchey Stafford PLLC	p. 55
Intellectual Property Concerns in the Digital Age
Partner, Shutts & Bowen LLP	p. 71
Protecting Online IP Content for the Client: The Web Site Owner and the IP Owner
Member, Eckert Seamans Cherin & Mellott	p. 85
Meeting New Challenges: Emerging Trends and Issues in Online Content Infringement
Appendix: Online Content Development Checklist	p. 105
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