Universal Principles of Design 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design

by Lidwell, William; Holden, Kritina; Butler, Jill

• ISBN13: 9781592530076
• ISBN10: 1592530079
• Format: Hardcover
• Copyright: 2003-10-01
• Publisher: ROCKPORT PUBLISHERS

Summary

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design workuuntil now.Universal Principles of Designis the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

Author Biography

William Lidwell is a partner and chief research and development officer at the Applied Management Sciences Institute Kritina Holden is a lead usability engineer at BMC Software Jill Butler is the founder and president of Stuff Creators Design Studio

Table of Contents

Alphabetical
Introduction	10	(2)
80/20 Rule	12	(2)
Accessibility	14	(2)
Advance Organizer	16	(2)
Aesthetic-Usability Effect	18	(2)
Affordance	20	(2)
Alignment	22	(2)
Archetypes	24	(2)
Attractiveness Bias	26	(2)
Baby-Face Bias	28	(2)
Chunking	30	(2)
Classical Conditioning	32	(2)
Closure	34	(2)
Cognitive Dissonance	36	(2)
Color	38	(2)
Common Fate	40	(2)
Comparison	42	(2)
Confirmation	44	(2)
Consistency	46	(2)
Constancy	48	(2)
Constraint	50	(2)
Control	52	(2)
Convergence	54	(2)
Cost-Benefit	56	(2)
Defensible Space	58	(2)
Depth of Processing	60	(2)
Development Cycle	62	(2)
Entry Point	64	(2)
Errors	66	(2)
Expectation Effect	68	(2)
Exposure Effect	70	(2)
Face-ism Ratio	72	(2)
Factor of Safety	74	(2)
Feedback Loop	76	(2)
Fibonacci Sequence	78	(2)
Figure-Ground Relationship	80	(2)
Fitts' Law	82	(2)
Five Hat Racks	84	(2)
Flexibility-Usability Tradeoff	86	(2)
Forgiveness	88	(2)
Form Follows Function	90	(2)
Framing	92	(2)
Garbage In-Garbage Out	94	(2)
Golden Ratio	96	(2)
Good Continuation	98	(2)
Gutenberg Diagram	100	(2)
Hick's Law	102	(2)
Hierarchy	104	(2)
Hierarchy of Needs	106	(2)
Highlighting	108	(2)
Iconic Representation	110	(2)
Immersion	112	(2)
Interference Effects	114	(2)
Inverted Pyramid	116	(2)
Iteration	118	(2)
Law of Pragnanz	120	(2)
Layering	122	(2)
Legibility	124	(2)
Life Cycle	126	(2)
Mapping	128	(2)
Mental Model	130	(2)
Mimicry	132	(2)
Mnemonic Device	134	(2)
Modularity	136	(2)
Most Average Facial Appearance Effect	138	(2)
Normal Distribution	140	(2)
Ockham's Razor	142	(2)
Operant Conditioning	144	(2)
Orientation Sensitivity	146	(2)
Performance Load	148	(2)
Performance Versus Preference	150	(2)
Picture Superiority Effect	152	(2)
Progressive Disclosure	154	(2)
Prospect-Refuge	156	(2)
Prototyping	158	(2)
Proximity	160	(2)
Readability	162	(2)
Recognition Over Recall	164	(2)
Redundancy	166	(2)
Rule of Thirds	168	(2)
Satisficing	170	(2)
Savanna Preference	172	(2)
Scaling Fallacy	174	(2)
Self-Similarity	176	(2)
Serial Position Effects	178	(2)
Shaping	180	(2)
Signal-to-Noise Ratio	182	(2)
Similarity	184	(2)
Storytelling	186	(2)
Structural Forms	188	(2)
Symmetry	190	(2)
Threat Detection	192	(2)
Three-Dimensional Projection	194	(2)
Top-Down Lighting Bias	196	(2)
Uncertainty Principle	198	(2)
Uniform Connectedness	200	(2)
Visibility	202	(2)
von Restorff Effect	204	(2)
Waist-to-Hip Ratio	206	(2)
Wayfinding	208	(2)
Weakest Link	210	(2)
Index	212	(2)
Credits	214	(1)
Acknowledgments	215	(1)
About the Authors	216