Unlocking Japan's Markets

by Czinkota, Michael R.; Woronoff, Jon

• ISBN13: 9780804818995
• ISBN10: 0804818991
• Format: Paperback
• Copyright: 1993-10-01
• Publisher: Tuttle Pub

Summary

For anyone who wants to deal with or has already invested in Japan, 'Unlocking Japan's Markets' illustrates the business, policy, and academic perspectives needed to form a single, comprehensive, integrative approach to success in the world's second-largest (national) market.

Table of Contents

Foreword
Acknowledgements
Why Japan? And How?	p. 1
Open...Part Way
A Rather Special Market	p. 9
Impediments, Ordinary	p. 13
Getting in Step	p. 19
Impediments, Extraordinary	p. 25
Corporate Connections
The Inescapable Groupings	p. 31
The Big Eight...And More	p. 39
Enterprise Groupings	p. 47
From Manufacturing to Marketing	p. 57
Living with the System	p. 65
The Distribution Maze
Distribution as a Market Factor	p. 75
A Brief Historical Review	p. 81
The Wholesale Sector	p. 87
The Retail Sector	p. 99
Changes in the Distribution System
Changes in Wholesale Structure and Institutions	p. 111
Changes in Retail Structure and Institutions	p. 117
Changes in Consumer Behavior	p. 131
The Role of Distribution Information and Technology	p. 135
Entering the Market
Alternative Routes	p. 141
Exporting, Licensing and Franchising	p. 147
Joint Ventures	p. 155
Wholly-Owned Ventures	p. 161
Acquisitions	p. 167
Mutual Adjustments
Doing Like the Japanese	p. 173
Coming Closer Together	p. 183
Glossary	p. 191
Acronyms	p. 193
Bibliography	p. 195
Index	p. 207
Table of Contents provided by Blackwell. All Rights Reserved.