Foreword | |
Acknowledgements | |
Why Japan? And How? | p. 1 |
Open...Part Way | |
A Rather Special Market | p. 9 |
Impediments, Ordinary | p. 13 |
Getting in Step | p. 19 |
Impediments, Extraordinary | p. 25 |
Corporate Connections | |
The Inescapable Groupings | p. 31 |
The Big Eight...And More | p. 39 |
Enterprise Groupings | p. 47 |
From Manufacturing to Marketing | p. 57 |
Living with the System | p. 65 |
The Distribution Maze | |
Distribution as a Market Factor | p. 75 |
A Brief Historical Review | p. 81 |
The Wholesale Sector | p. 87 |
The Retail Sector | p. 99 |
Changes in the Distribution System | |
Changes in Wholesale Structure and Institutions | p. 111 |
Changes in Retail Structure and Institutions | p. 117 |
Changes in Consumer Behavior | p. 131 |
The Role of Distribution Information and Technology | p. 135 |
Entering the Market | |
Alternative Routes | p. 141 |
Exporting, Licensing and Franchising | p. 147 |
Joint Ventures | p. 155 |
Wholly-Owned Ventures | p. 161 |
Acquisitions | p. 167 |
Mutual Adjustments | |
Doing Like the Japanese | p. 173 |
Coming Closer Together | p. 183 |
Glossary | p. 191 |
Acronyms | p. 193 |
Bibliography | p. 195 |
Index | p. 207 |
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