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9780805814651

The Unseen Power: Public Relations: A History

by
  • ISBN13:

    9780805814651

  • ISBN10:

    0805814655

  • Edition: 1st
  • Format: Nonspecific Binding
  • Copyright: 1994-03-01
  • Publisher: Routledge

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Table of Contents

Lea's Communication Series Jennings Bryant/Dolf Zillmann, General Editorsp. ii
Prologuep. ix
Acknowledgmentsp. xviii
the Seedbed Years of Counseling, 1900-1919p. 1
Notes on Sourcesp. 9
The Nation's First Publicity Agencyp. 10
The First Washington Agenciesp. 27
First Parker and Lee; Then Lee, Harris, and Leep. 37
The Hamilton Wright Organization -- the First International Agencyp. 73
Pendleton Dudley Starts Fifth Agency in 1909p. 92
Notes on Sourcesp. 113
Ivy Lee Returns to New York; Joined by T. J. Rossp. 114
Edward L. Bernays: Pioneer, Philosopher, Centenarianp. 159
Notes on Sourcesp. 190
Bernays: The Counselor and His Genius and His Role in the Professionp. 193
John Price Jones Tries to Ride Two Horsesp. 226
Steve Hannagan: Super Press Agentp. 251
Harry Bruno: Aviation and Public Relations Pioneerp. 278
William H. Baldwin: Counselor and Citizenp. 308
Ben Sonnenberg: Sui Generisp. 343
Clarke and Tyler: Builders of the Ku Klux Klanp. 372
John W. Hill: Builder of An Enduring Legacyp. 414
John Hill's Two Major Battles: Steel and Tobacco -- and the Personp. 458
the Depression and the Years Beyondp. 525
Notes on Sourcesp. 529
Carl Byoir: The LIttle Giant of Public Relationsp. 531
Carl Byoir: Years of Success and Stormp. 553
Whitaker & Baxter: Architects of the New Politicsp. 589
Earl Newsom: Counselor to Corporate Giantsp. 634
Earl Newsom and the Auto Giants: Ford and Gmp. 682
Earl Newsom and the Ford Foundationp. 735
Epiloguep. 761
Indexp. 777
Table of Contents provided by Publisher. All Rights Reserved.

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