The Unstoppables Tapping Your Entrepreneurial Power

by Schley, Bill; Weston, Graham

• ISBN13: 9781118459492
• ISBN10: 1118459490
• Edition: 1st
• Format: Hardcover
• Copyright: 2013-05-06
• Publisher: Wiley

Summary

How to inspire an entrepreneurial mindset in your organization Based on coauthor Graham Weston's experience at Rackspace, as well as fascinating case studies from such organizations as the Navy SEALs and Israeli Special Forces, The UnStoppables shows how the best practitioners think continuously about two things: The Big Picture and the Little Picture. Essence and essentials. The essentials are the practical business, financial, and cultural mechanics that all successful business leaders must master, whether a new entrepreneur or a leader trying to capture the unlimited power of entrepreneurship to revitalize a mature organization. Explains why what's stopping you is more important than what's starting you, how to tap the essence of your organization, and how motion generates vision Graham Weston is the internationally renowned founder and chairman of Rackspace, the world's #1 cloud computing and managed hosting company Bill Schley is an established expert on branding and marketing communications as well as the founder and creative director of the branding firm SchleyBrand Locally, this book teaches you how to become an entrepreneur or to inspire an entrepreneurial mindset to boost any stage business. Globally, this book is about how this nation can launch thousands more entrepreneurs for the future.

Author Biography

BILL SCHLEY is an award-winning author, speaker, established expert on branding, and a lifelong entrepreneur. He began his career as a writer at Ted Bates Advertising in New York, the legendary agency that created the Unique Selling Proposition. Bill is the cofounder and creative director of BrandTeamSix. The UnStoppables is his fourth book.

GRAHAM WESTON started his first business in 7th grade, selling organic pork with ads that read: "Go Hog Wild!" Today, he is the internationally renowned cofounder and chairman of Rackspace, the world's number-one Open Cloud computing and managed hosting company. Started in San Antonio in 1998, Rackspace has grown to over 5,000 employees and 200,000 customers worldwide—including over 60 percent of the Fortune 100. He is a leading philanthropist and supporter of entrepreneurship through his 80/20 Foundation. He is also the cofounder of Geekdom, Texas's largest collaborative workspace that brings innovators, developers, and entrepreneurs together to build ideas and start-ups.

Table of Contents

This Book in 8 Sentences

Introduction

Part I Big Ideas About You.

Chapter 1 Who is an Entrepreneur And What Do They Do, Really?

Chapter 2 Accelerated Proficiency

Chapter 3 The A.P. Way

Chapter 4 Emotional Mechanics

What Only Your Friends in the SEALs, Israeli Army and Neuroscientists Will Tell You

Getting Down to Business:

Part II Your UnStoppable  Tool Kit.

Chapter 6 School of Everything You Need To Know (In an Hour)

Chapter 7 The Big Picture in an Hour:Ideas, People and Execution

Chapter 8 Big Picture (Continued): People and Execution

Chapter 9 The Weston Triangles: How to Run a Billion Dollar Business or a Start–Up (In About an Hour)

Chapter 10 Everything You Need To Know About -- Your Unique Difference --In About an Hour

Chapter 11 Everything You Need To Know About-- True Teams -- In About an Hour

Chapter 12 Everything You Need To Know About -- Succeeding With Customers -- In About an Hour

Chapter 13 Everything You Need To Know About -- Making Yourself Famous -- In About an Hour

Chapter 14 Everything You Need To Know About -- Creating Revenue (a.k.a. Selling) -- In About an Hour

Chapter 15 Everything You Need To Know About -- Perfecting Your First Product -- In About an Hour

Conclusion: Us

Chapter 16 Entrepreneur Country and The E-Companies