Up the Bestseller Lists!: A Hands-On Guide to Successful Book Promotion

by Brehony, Kathleen; Jones, Karen

• ISBN13: 9781580624091
• ISBN10: 158062409X
• Format: Paperback
• Copyright: 2001-08-01
• Publisher: Adams Media Corp

Summary

Most books for potential authors show how to pick subjects, find agents, and connect with a publisher.

Veteran authors Kathleen Brehony & Karen Jones explain that writers also need to lead the promotion of their book -- either working with a publisher or on their own -- to determine whether it will be a bestseller or a bust.

They offer a step-by-step introduction to the fundamentals of book promotion -- from getting reviews to setting up bookstore events -- with plenty of practical advice and examples of what to expect, and an emphasis on the creative strategies authors can use to make their book a commercial success.

Their unique new approach focuses on the exciting side of getting published -- showing authors how to be published both happily and successfully -- and have a ton of fun while promoting themselves and their work.

Table of Contents

Foreword	vii
Introduction	ix
Books in America	1	(8)
The Four Ps	5	(3)
Points to Remember	8	(1)
Product and Price	9	(12)
The Title	10	(1)
The Cover	11	(4)
Blurbs	15	(2)
Price	17	(3)
Points to Remember	20	(1)
Place	21	(20)
Getting Your Book into the Bookstore	21	(6)
Getting Your Book Noticed in the Store	27	(3)
Getting Your Book Noticed in Other Locations	30	(2)
Getting Your Book Noticed in Cyberspace	32	(8)
Points to Remember	40	(1)
Promotion	41	(48)
Getting Organized	43	(6)
Getting the Word Out	49	(21)
Public Speaking	70	(6)
Self-Promotion: An Example	76	(2)
Points to Remember	78	(2)
Advertising	80	(7)
Points to Remember	87	(2)
The Book Signing	89	(16)
Before the Book Signing	90	(4)
The Day of the Signing	94	(6)
Alternative Book Signings	100	(3)
Points to Remember	103	(2)
The Book Tour	105	(12)
Reality Based Options	106	(10)
Points to Remember	116	(1)
The Media	117	(44)
Television: Local Markets	117	(12)
Television: National Markets	129	(4)
Radio: Local Markets	133	(9)
Radio: National Markets	142	(1)
Print Media	143	(15)
Points to Remember	158	(3)
Selling Rights	161	(10)
Subsidiary Rights	161	(4)
Selling Rights	165	(4)
Contract Negotiations	169	(1)
Points to Remember	170	(1)
Epilogue: Taking the Long View	171	(6)
Appendix A: Karen Jones	177	(8)
Appendix B: Kathleen Brehony	185