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Preface to the series | p. i |
Biographical information | p. ii |
Introduction | p. 1 |
Everyday talk | p. 5 |
Introduction | p. 5 |
The structure and function of conversation | p. 5 |
Context and meaning | p. 13 |
Communicative strategies and conversation style | p. 18 |
Stories, accounts and identity | p. 24 |
Conclusion | p. 30 |
Communicative strategies in Aboriginal English | p. 31 |
The role of compliments in female-male interaction | p. 36 |
Using English to persuade | p. 43 |
Introduction | p. 43 |
Contexts of persuasion | p. 43 |
Political rhetoric | p. 48 |
Advertising | p. 62 |
Conclusion | p. 70 |
Renewal, modernisation, and reform | p. 73 |
'The light has gone out': Indian traditions in English rhetoric | p. 74 |
Language play in English | p. 83 |
Introduction | p. 83 |
The value of play | p. 83 |
Playing around us | p. 85 |
Song | p. 89 |
Graffiti | p. 98 |
The slip of the pun | p. 103 |
Interpersonal play | p. 107 |
Conclusion | p. 111 |
Songs in Singlish | p. 113 |
Extract from 'Social issues on walls: graffiti in university lavatories' | p. 116 |
Literacy practices in English | p. 123 |
Introduction | p. 123 |
Speech and writing | p. 123 |
Text and context | p. 127 |
Reading and writing practices in English | p. 140 |
Diversity and change | p. 146 |
Literacy as a loaded term | p. 150 |
Conclusion | p. 151 |
Place semiotics: code preference | p. 153 |
Changing literacy practices in a South African informal settlement | p. 160 |
English at work | p. 167 |
Introduction | p. 167 |
English among co-workers | p. 172 |
Working with the public | p. 185 |
Conclusion | p. 191 |
Constructing the virtual building: language on a building site | p. 192 |
Professionals and clients: form filling and the control of talk | p. 197 |
Market forces speak English | p. 205 |
Introduction | p. 205 |
Informalisation | p. 207 |
The marketisation of English | p. 211 |
Designing the language of employees: 'speaking another language' at work | p. 227 |
Conclusion | p. 231 |
Selling in Singapore | p. 232 |
The marketization of public discourse: the universities | p. 241 |
Making judgements about English | p. 245 |
Introduction | p. 245 |
Correctness | p. 248 |
Appropriateness | p. 265 |
Social judgements | p. 267 |
Offensive language | p. 269 |
Conclusion | p. 274 |
Extracts from 'Why do purists grumble so much?' | p. 276 |
Extracts from Rediscover Grammar with David Crystal | p. 277 |
'A rule without reason' | p. 278 |
References | p. 281 |
Acknowledgements | p. 290 |
Index | p. 292 |
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