Using Investor Relations to Maximize Equity Valuation

by Ryan, Thomas; Jacobs, Chad

• ISBN13: 9780471678526
• ISBN10: 047167852X
• Format: Hardcover
• Copyright: 2004-11-12
• Publisher: WILEY

Summary

A practical guide to proactive investor relations (IR) Investor relations (IR) has traditionally been an administrative function within corporate communications, responsible for disseminating public information and answering investor and media questions. Using Investor Relations to Maximize Equity Valuation challenges this approach, by arguing that IR has been underutilized and then illustrating how it should be elevated to lead a strategic communications effort to preserve or enhance corporate value and lower a company's cost of capital. Divided into four comprehensive parts, this book clearly describes capital markets strategies and tactical operations that these former, senior-level equity analysts and portfolio managers employ. Chad A. Jacobs (Westport, CT) and Thomas M. Ryan (Westport, CT) are the cofounders and co-CEOs of Integrated Corporate Relations.

Author Biography

THOMAS M. RYAN is the cofounder and co-CEO of Integrated Corporate Relations. Tom was a managing director in the equity research department of BT Alex. Brown. He has participated as lead or co-manager on at least $5 billion worth of investment banking transactions, including bank financing, high-yield debt, equity, and M&A transactions. Tom has often been quoted in the New York Times, the Wall Street Journal, Investor's Business Daily, International Herald Tribune, and the Wall Street Transcript. He has been a featured expert on CNNfn, CNBC, Money Talk (PBS), WNYC TV, and Bloomberg Television.

CHAD A. JACOBS is the cofounder and co-CEO of Integrated Corporate Relations. Before cofounding ICR, Chad was a vice president and managing director in the equity research departments of BT Alex. Brown and, before that, Ladenburg Thalmann. Chad has been the focus of stories in USA Today, POV, the Wall Street Journal, Investor's Business Daily, Women's Wear Daily, Daily News Record, Footwear News, Transworld Snowboarding, and Action Sports Retailer. He also served as a roundtable member on CNNfn and as a featured guest on ESPN2.

Table of Contents

Preface A Brave New World of Investor Relations	ix
Introduction A New Approach and Why It's Important	xiii
PART ONE Capital Markets and Their Players: A Brief Primer	1	(32)
The Capital Markets and IR	3	(10)
The Self-Side Disclosed: Who They Are and What They Do	13	(8)
The Buy-Side: Institutional and Retail Investors	21	(4)
Employees, Suppliers, Customers	25	(4)
The Media	29	(4)
PART TWO Post-Bubble Communications: Events in the Markets and the New World of IR	33	(26)
Greed Is Good, '90s Style	35	(4)
Of Rules and Regulations	39	(6)
Post-Bubble Reality	45	(6)
Of Reason, Renewal, and Honesty	51	(8)
PART THREE Investor Relations---The Fundamentals: Traditional IR and the Need for Change	59	(40)
Traditional IR: What It Is, and Why It's Not Enough	61	(12)
Staffing and Sourcing the New IR	73	(6)
Grasping the IR Evolution	79	(8)
PART FOUR Investor Relations---Maximizing Equity Value
Positioning IR to Succeed	87	(12)
PART FIVE Definition	99	(22)
The IR Audit	101	(12)
Excavating Value Post-Audit	113	(8)
PART SIX Delivery	121	(70)
To Guide or Not to Guide: That Is the Question	123	(14)
Targeting the Audience	137	(10)
Integrating with PR	147	(10)
Infrastructure/Disclosure Check	157	(4)
Delivering the Goods	161	(30)
PART SEVEN Dialogue	191	(54)
From Delivery to Dialogue	193	(4)
Maintaining and Building Relationships	197	(8)
Meeting The Street	205	(8)
Event Management	213	(20)
The Banker Mentality	233	(12)
Conclusion A Call for Change	245	(4)
Appendix A Two Press Releases	249	(6)
Appendix B The Conference Call Script	255	(6)
Appendix C Velocity Inc. 2004 Investor Relations Plan	261	(6)
Index	267