The Value of Arts for Business

by Giovanni Schiuma

• ISBN13: 9780521769518
• ISBN10: 0521769515
• Format: Hardcover
• Copyright: 2011-06-30
• Publisher: Cambridge University Press

Summary

The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and explains three models that show how organisations can successfully implement and manage ABIs. Firstly, the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ABIs. Secondly, the Arts Benefits Constellation shows how to assess the benefits of using ABIs. Finally, the Arts Value Map shows how ABIs can be integrated and aligned with organisational strategy and operations. These models lay the foundations for a new research area exploring the links between arts and business.

Table of Contents

List of figures	p. ix
List of boxes	p. x
Acknowledgements	p. xi
Foreword	p. xv
Introduction	p. 1
Why arts matter in management	p. 8
Introduction	p. 8
The management challenges of the new business landscape	p. 9
The need for new management principles	p. 14
From a modern to a postmodern management paradigm	p. 16
The techno-human nature of organisations: the role of emotions and aesthetics	p. 24
The relevance of emotions in organisations	p. 29
The arts in management	p. 33
Conclusion	p. 42
The arts into action: Arts-based Initiatives	p. 45
Introduction	p. 45
Arts-based Initiatives (ABIs)	p. 46
The building blocks of ABIs: artistic products and processes	p. 53
The impact of ABIs on organisational components	p. 62
How ABIs work by creating people's aesthetic experiences	p. 67
The reinforcing cycle of ABIs	p. 76
ABIs, emotions and energy in organisations	p. 78
Conclusion	p. 86
The value of Arts-based Initiatives in business	p. 88
Introduction	p. 88
The benefits of ABIs for organisations	p. 90
The Arts Value Matrix: mapping the value of ABIs	p. 97
The polyvalent nature of the impact of ABIs	p. 152
Strategic intents of ABIs: the four value zones of the arts	p. 156
Conclusion	p. 160
Arts-based Initiatives and business performance	p. 162
Introduction	p. 162
ABIs and organisational knowledge assets: emotive knowledge and artful workers	p. 164
The Arts Benefits Constellation: assessing the impact of ABIs on knowledge assets	p. 177
Knowledge assets, value-creation and business performance	p. 193
The Arts Value Map: how ABIs drive business performance improvements	p. 200
Conclusion	p. 207
Managing Arts-based Initiatives to improve business performance	p. 209
Introduction	p. 209
Arts-based strategic approaches for organisational value creation	p. 210
Integrating the arts into organisational life: the case study of Spinach	p. 214
Managing ABIs: deploying the arts to improve business performance	p. 224
Management implications for the successful implementation of ABIs	p. 242
Conclusion	p. 248
A closing remark	p. 250
Appendix	p. 252
Notes	p. 256
References	p. 265
Index	p. 284
Table of Contents provided by Ingram. All Rights Reserved.