Value Innovation Portfolio Management Achieving Double-Digit Growth Through Customer Value

by Mello, Sheila; Lasser, Ronald; Mackey, Wayne

• ISBN13: 9781932159578
• ISBN10: 1932159576
• Format: Hardcover
• Copyright: 2006-09-01
• Publisher: J. Ross Publishing

Summary

Value Innovation Portfolio Management addresses this core concern by showing you a more reliable decision-making method based on high customer value, tight business strategy alignment, and optimal investment intensity. These inputs will enable your company to invest more wisely and create more successful new products. Best-in- class companies like Motorola, DuPont, and Hewlett- Packard have used customer value in crafting winning portfolios. Supported by various case studies and examples, the authors demonstrate the significantly improved results that can be achieved from using customer value as the business driver for creating a portfolio of products. Value Innovation Portfolio Management is a must read for senior executives and anyone involved in strategic planning, portfolio management, product development, sales and marketing, and R&D.

Author Biography

Sheila Mello is the managing partner of Product Development Consulting, Inc, an internationally recognized firm that helps organizations optimize the process of developing products and services. She is a well-respected expert in portfolio management, product definition practices, and product development process improvements and has over two decades of executive and hands-on experience in product development, hardware engineering, software development, manufacturing, and marketing. She is the author of Customer-Centric Product Definition: The Key to Great Product Development and has taught the Center for the Management of Quality (CQM) senior executive management course.

Table of Contents

Introduction : managing the product portfolio for customer value : transforming business drivers for new product development	p. 1
Understanding customer value : the grounded portfolio	p. 23
Understanding the role of innovation : the relevant portfolio	p. 43
Vision, mission, strategy, and value : the intentional portfolio	p. 71
Aiming for the sweet spot : the optimized portfolio	p. 89
Accurate customer value data : the measured portfolio	p. 109
Aligning the organization : the supported portfolio	p. 131
Elements of realization : the actionable portfolio	p. 145
Appreciating investment intensity : the fortified portfolio	p. 173
Keeping the fires burning : the dynamic portfolio	p. 199
A talent for change : the sustainable portfolio	p. 215
Using market-driven product definition (MDPD) to capture the voice of the customer	p. 231
Managing investment intensity in the VIP	p. 239
The accelerated implementation model (AIM) for change	p. 253
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