Values-Driven Business How to Change the World, Make Money, and Have Fun

by Cohen, Ben; Warwick, Mal

• ISBN13: 9781576753583
• ISBN10: 1576753581
• Format: Paperback
• Copyright: 2006-04-09
• Publisher: Berrett-Koehler Publishers

Summary

Written by two high-profile entrepreneurs, this first book in the Social Venture Network series is the ultimate guide to running a values-driven business. Engaging and accessible, it provides entrepreneurs and owners of small- to medium-sized businesses the practical tools to embed socially responsible values into their organizations.

Author Biography

Mal Warwick has been active in promoting social and environmental responsibility in the business community nationwide for more than a decade. He was a cofounder of Business for Social Responsibility and served on its board during its inaugural year.
155In 2001, after more than a decade as an active member, he was elected to the board of Social Venture Network and served as chair (2002–2006). He also served on the Founding Advisory Board of the Center for Responsible Business at the Haas School of Business at the University of California, Berkeley, in 2002–2003.
As a consultant, author, and public speaker, Mal has been involved in the not-for-profit sector for more than forty years. He is the founder and chairman of Mal Warwick & Associates, a fund-raising and marketing agency that has served nonprofit organizations since 1979, and founded or cofounded three other companies that provide fund-raising services to nonprofit organizations throughout the country. He has written, coauthored, or edited seventeen previous books, including the standard fund-raising texts, Revolution in the Mailbox and How to Write Successful Fundraising Letters. Mal is a popular speaker and workshop leader at gatherings of fundraisers throughout the world. He has taught fund-raising on six continents to non- profit leaders from more than 100 countries.

Table of Contents

Letter from the Editor of the Social Venture Network Series	vii
Acknowledgments	xiii
Preface	xv
1 So, Why Are You in Business?	1	(16)
2 Are You Ready to Take the Plunge?	17	(14)
3 First Things First: Your Employees	31	(28)
4 Turning the Value Chain into a "Values Chain"	59	(18)
5 Developing a Dialogue with Your Customers	77	(22)
6 Staking Out Your Place in the Community	99	(18)
7 Leaving a Lighter Footprint on the Planet	117	(22)
8 You Really Can Try This at Homed	139	(4)
Resources	143	(2)
Notes	145	(2)
Index	147	(6)
About Social Venture Network	153	(2)
About the Authors	155