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9780976009573

Velocity : From the Front Line to the Bottom Line

by
  • ISBN13:

    9780976009573

  • ISBN10:

    0976009579

  • Format: Hardcover
  • Copyright: 2010-11-01
  • Publisher: New Year Pub
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List Price: $29.95

Summary

In Velocity: From the Front Line to the Bottom Line, retail automotive expert Dale Pollak reveals how dealers in today's pre-owned automotive marketplace can shift out of low gear toward accelerated profits. Today's dealers are facing increased competition brought on by Internet shopping. Pollak delivers a gut check to dealers employing traditional used car disciplines while revealing new strategies that turn money-losing departments into profit-generating winners. "The used vehicle marketplace is less giving and less forgiving than it's ever been before. Astute, investment-minded management processes are essential for today's dealers to survive and thrive," says Pollak.

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