Vice Dos & Don'ts

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  • Format: Paperback
  • Copyright: 2012-06-19
  • Publisher: Vice Books
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#x1C;Nice purple track pants you fat bitch,#x1D; is how Vice describes an infant out for a daily stroll with her parents. The girl is a DON#x19;T even though she had nothing to do with dressing herself and luckily, will never be the wiser. Next, we have a potato chip logo that features Humpty Dumpty leaning on a counter. The caption says, #x1C;Dude is just chilling. He#x19;s unflappable. You could be like, #x18;Humpty, what if nobody shows up to our party?#x19; and he#x19;d be all, #x18;Don#x19;t worry about it doood.#x19;#x1D; This DO became so popular with the Vice readership that a fan had Humpty tattooed on his arm next to the word #x1C;unflappable.#x1D; Vice Magazine#x19;s DOs & DON#x19;Ts started out as a way to appease clothing advertisers that were discouraged by Vice#x19;s lack of fashion content. The feature snowballed completely out of control and has now come to define Vice more than anything else. The New York Times calls it #x1C;genius,#x1D; The Onion says, #x1C;spot-on,#x1D; and Maxim insists it#x19;s #x1C;impossible to put down.#x1D; There is a rabid fan base of readers who hold DON#x19;T parties and dress as various favorites (the purple track pants #x1C;bitch#x1D; being the most popular by far). The first volume, DOs & DON#x19;Ts: 10 Years of Vice Magazine#x19;s Street Fashion Critiques, has already sold over 50,000 copies and a webshow version of called DOs & DON#x19;Ts & FRIENDs boasts such guest stars as Johnny Knoxville, Jimmy Kimmel, Sarah Silverman, David Cross, and even Rip Taylor, all of whom will be contributing their own DOs & DON#x19;Ts to the book. How such ridiculous fashion commentary grew to be so popular is a complete mystery to everyone involved but, at almost twice the size, this second book of all new entries is likely to quench America#x19;s DOs & DON#x19;Ts thirst for at least a week.

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