Vietnam Tourism

by Chon; Kaye Sung

• ISBN13: 9780789025708
• ISBN10: 0789025701
• Edition: 1st
• Format: Hardcover
• Copyright: 2005-06-21
• Publisher: Routledge

Table of Contents

Foreword	xi
Ross K Dowling, PhD
Preface	xiii
Acknowledgments	xvii
Introduction	1	(8)
A Note on Ethnography	1	(1)
The Design of the Book	2	(1)
Why People Become Tourists: Uses and Gratifications	2	(7)
PART I: VIETNAM AS A TOURIST DESTINATION-AN ANALYTIC PERSPECTIVE
Chapter 1. The Pros and Cons of Vietnam Tourism	9	(12)
Statistics on Tourism in Vietnam, Thailand, and Cambodia	9	(1)
Visitors in Vietnam by Country in 2001	10	(2)
Some Problems of Vietnam's Tourism Industry	12	(3)
Benefits of Vietnam As a Tourist Destination	15	(6)
Chapter 2. The Consumer Culture and Vietnam	21	(12)
Tourism and Consumer Cultures: The Grid-Group Typology	21	(3)
Consumer Cultures and Tourist Choices	24	(1)
Travel Preferences in Vietnam and Cultural Alignments	25	(2)
About Imagining, Interpreting, and Remembering Vietnam	27	(6)
PART II: VIRTUAL VIETNAM-IMAGINING VIETNAM
Chapter 3. Vietnam: Image and Reality	33	(8)
Vietnam As an Imagined Place	33	(1)
Pico Iyer's Picture of Saigon and Hanoi	34	(1)
Two Writers on the Vietnamese Passion for Food	35	(2)
The Vietnam War	37	(4)
Chapter 4. Touring Vietnam in Safety and Comfort	41	(16)
Logistics	41	(3)
TF Handspan Group Tour Itinerary	44	(2)
Annie, Thu, and Problems with Names	46	(1)
Adventure Wear and Magic Glasses: I Go High Tech	47	(2)
Teaching the Vietnamese About American Culture	49	(1)
Escaping with One's Life While Touring Vietnam	50	(2)
A Rainbow the Day We Leave	52	(1)
On the Matter of Vietnam's Appeal for Tourists	52	(5)
PART III: SEMIOTIC VIETNAM-INTERPRETING THE COUNTRY
Chapter 5. Understanding Vietnam: Culture and Geography	57	(18)
Scholarly Approaches to Studying Foreign Cultures	57	(1)
The Ideas of Roland Barthes	58	(3)
Quoc Ngu: The Vietnamese Written Language	61	(3)
The Cao Dai Cathedral at Tay Ninh	64	(1)
Sapa and the Hill-Tribe Girls	65	(2)
The Mekong Delta	67	(2)
Hanoi	69	(3)
Ho Chi Minh City/Saigon	72	(3)
Chapter 6. Exploring Vietnam's Culture: Food and Entertainment	75	(22)
Pho	75	(2)
Nuoc Mam (Fish Sauce)	77	(1)
Vietnamese Metal Coffee Pots	78	(1)
Spring Rolls	78	(1)
Non La (Conical Hats)	79	(2)
Ao Dai: The Traditional Vietnamese Costume for Women	81	(1)
Ho Chi Minh's Body	82	(1)
General Giap: The Snow-Covered Volcano	83	(2)
Green Pith Helmets	85	(2)
Cu Chi Tunnels	87	(1)
CD Cafes	88	(1)
Dong and Dollars	89	(1)
Roi Nuoc (Water Puppets)	90	(7)
PART IV: REMEMBERING VIETNAM-BACK IN THE UNITED STATES
Chapter 7. Reflections on Touring Vietnam	97	(12)
A Jumble of Memories	97	(6)
The Actual Vietnam versus the Virtual Vietnam	103	(2)
Street Cultures and House Cultures	105	(1)
An Age-Old Question	106	(3)
Chapter 8. Conclusion	109	(2)
The Tourist As Stranger in a Strange Land	109	(1)
A Final Word	110	(1)
Bibliography	111	(2)
Index	113