Viewpoints and Controversies in Sensory Science and Consumer Product Testing

by Howard R. Moskowitz (Moskowitz Jacobs, Inc., White Plaines, New York); Alejandra M. Muñ; oz (IRIS: International Resources for Insights and Solutions, LLC, Mountainside, New Jersey); Maximo C. Gacula (Department of Psychology, Arizona State Univer

• ISBN13: 9780470384909
• ISBN10: 0470384905
• Format: eBook
• Copyright: 2008-02-01
• Publisher: Wiley-Blackwell

Summary

The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book

Table of Contents

The Role of Sensory Science in the Coming Decade

International Sensory Science

Sensory Mythology

Contrasting R&D, Sensory Science, and Marketing Research Approaches

Validity and Reliability in Sensory Science

The Interface Between Psychophysics and Sensory Science: Methods vs. Real Knowledge

Descriptive Panel/Experts vs. Consumers

Sample Issues in Consumer Testing

Hedonics, Just-About-Right, Purchase and Other Scales in Consumer Tests

Asking Consumers to Rate Product Attributes

Questionnaire Design

Choice of Population in Consumer Studies

Biases Due to Changing in Market Conditions

Sample Size N or Number of Respondents

The Use and Caveats of Qualitative Research in the Decision Making Process

The Four D's of Sensory Science: Difference, Discrimination, Dissimilarity, Distance

Replication in Sensory and Consumer testing

Language Development in Descriptive Analysis and the Formation of Sensory Concepts

Use of References in Descriptive Analysis

Training Time in Descriptive Analysis

Consumer-Descriptive Data Relationships in Sensory Science

Product and Panelist Variability in Sensory Testing

Foundations of Sensory Science

Applications of SAS Programming Language in Sensory Analysis

Advances and the Future of Data Collection Systems in Sensory Science

Index

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