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9781119742715

Virtual Selling A Quick-Start Guide to Leveraging Video, Technology, and Virtual Communication Channels to Engage Remote Buyers and Close Deals Fast

by
  • ISBN13:

    9781119742715

  • ISBN10:

    1119742714

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2020-07-28
  • Publisher: Wiley

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

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Summary

And just like that, everything changed . . .

A global pandemic. Panic. Social distancing. Working from home.

In a heartbeat, we went from happy hours to virtual happy hours. From conferences to virtual conferences. From selling to virtual selling.

To remain competitive, sales and business professionals were required to shift the way they engaged prospects and customers.

Overnight, virtual selling became the new normal. Now, it is here to stay.

Virtual selling can be challenging. It's more difficult to make human to human connections. It's natural to feel intimidated by technology and digital tools. Few of us haven't felt the wave of insecurity the instant a video camera is pointed in our direction.

Yet, virtual selling is powerful because it allows you to engage more prospects and customers, in less time, at a lower cost, while reducing the sales cycle.

Virtual Selling is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. You'll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles.

Jeb Blount, one of the most celebrated sales trainers of our generation, teaches you:

  • How to leverage human psychology to gain more influence on video calls
  • The seven technical elements of impactful video sales calls
  • The five human elements of highly effective video sales calls
  • How to overcome your fear of the camera and always be video ready
  • How to deliver engaging and impactful virtual demos and presentations
  • Powerful video messaging strategies for engaging hard to reach stakeholders
  • The Four-Step Video Prospecting Framework
  • The Five-Step Telephone Prospecting Framework
  • The LDA Method for handling telephone prospecting objections
  • Advanced email prospecting strategies and frameworks
  • How to leverage text messaging for prospecting and down pipeline communication
  • The law of familiarity and how it takes the friction out of virtual selling 
  • The 5C's of Social Selling
  • Why it is imperative to become proficient with reactive and proactive chat
  • Strategies for direct messaging – the "Swiss Army Knife" of virtual selling
  • How to leverage a blended virtual/physical selling approach to close deals faster

As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to effectively engage prospects and customers through virtual communication channels. And, with this newfound confidence, your success and income will soar.

Following in the footsteps of his blockbuster bestsellers People Buy You, Fanatical Prospecting, Sales EQ, Objections, and Inked, Jeb Blount's Virtual Selling puts the same strategies employed by his clients—a who's who of the world's most prestigious organizations—right into your hands.

Author Biography

JEB BLOUNT is an acclaimed thought leader on sales, leadership, and customer experience—affectionately called the "hardest working man in sales." He is an international bestselling author of twelve books, including Fanatical Prospecting, Sales EQ, Objections, and Inked. Through his global training organization Sales Gravy, Jeb and his team help companies of all sizes accelerate sales productivity and revenue growth fast.

Table of Contents

Foreword

Part One: Foundation

Chapter 1: And, Just Like That, Everything Changed.

Chapter 2: Is Face-to-Face Selling Dead?

Chapter 3: Necessity Is the Mother of Virtual Selling

Chapter 4: Virtual Selling Definition and Channels 

Chapter 5: The Asynchronous Salesperson

Chapter 6: Blending

Part Two: Emotional Discipline

Chapter 7: The Four Levels of Sales Intelligence

Chapter 8: Emotions Matter

Chapter 9: Relaxed Assertive Confidence

Chapter 10: Deep Vulnerability

Part Three: Video Sales Calls

Chapter 11: Video Calls—The Closest Thing to Being There

Chapter 12: Blending Video Calls into the Sales and Account Management Process

Chapter 13: Brain Games

Chapter 14: Seven Technical Elements of Highly Effective Video Sales Calls

Chapter 15: Five Human Elements of Highly Effective Video Sales Calls

Chapter 16: Virtual Presentations and Demos

Chapter 17: Be Video Read

Chapter 18: Video Messaging

Part Four: Telephone and Texting

Chapter 19: Pick Up the Damn Phone

Chapter 20: Telephone Prospecting

Chapter 21: Five-Step Telephone Prospecting Framework

Chapter 22: Developing Effective Because Statements

Chapter 23: Getting Past Telephone Prospecting Objections

Chapter 24: Leaving Effective Voice Mail Messages

Part Five: Texting, Email, Direct Messaging and Chat

Chapter 25: Blending Text Messaging into Account Management and Down Pipeline Communication

Chapter 26: Text Messaging for Prospecting

Chapter 27: Email Essentials

Chapter 28: Four Cardinal Rules of Email Prospecting

Chapter 29: Four-Step Email Prospecting Framework

Chapter 30: Direct Messaging

Chapter 31: Live Website Chat

Part Six: Social Media

Chapter 32: Social Media Is an Essential Foundation for Virtual Selling

Chapter 33: The Law of Familiarity and the Five Cs of Social Selling

Chapter 34: Personal Branding

Part Seven: Virtual Selling Is Still Selling

Chapter 35: The Truth about Jedi Mind Tricks

Chapter 36: Selling Invisible Trucks

Notes

Acknowledgments

Training, Workshops, and Speaking

About the Author

Index

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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