did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9781474221573

Visual Communication Design An Introduction to Design Concepts in Everyday Experience

by ;
  • ISBN13:

    9781474221573

  • ISBN10:

    1474221572

  • Format: Paperback
  • Copyright: 2017-10-19
  • Publisher: Bloomsbury Visual Arts

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Buyback Icon We Buy This Book Back!
    In-Store Credit: $10.50
    Check/Direct Deposit: $10.00
List Price: $42.95 Save up to $14.68
  • Rent Book $36.73
    Add to Cart Free Shipping Icon Free Shipping

    TERM
    PRICE
    DUE
    USUALLY SHIPS IN 3-5 BUSINESS DAYS
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

Supplemental Materials

What is included with this book?

Author Biography

Meredith Davis is an award winning educator and designer. She teaches at North Carolina State University and is the author of Graphic Design in Context: Graphic Design Theory (Thames & Hudson) as well as of numerous articles. She is the former president of the American Center for Design and the Graphic Design Education Association and is part of the accreditation commission for NASAD (National Assn of Schools of Art & Design).

Jamer Hunt teaches is Associate Professor of Transdisciplinary Design at Parsons New School of Design in NYC. He has served on the Board of Design and Culture and is on the Icograda Design Education Manifesto Steering Committee. He is the author of numerous articles.

Table of Contents

Foreword

CHAPTER 1 – The importance of form
The relationship between form and context: Goodness of fit
Form and meaning
A little bit of history: Twentieth-century attitudes toward “good form”
New practices: The changing context for contemporary design
The shift in attention from artifact to experience
How this book is organized

CHAPTER 2 – Getting attention
Introduction
Contrast
Figure-Ground
Camouflage
Color
Size constancy
Scale
Proportion
Proximity
Focus
Layering
Symmetry/Asymmetry
Closure
Continuity
Series and Sequences
Pattern
Rhythm and Pacing
Motion
Summary

CHAPTER 3 – Orienting for use and interpretive behavior
Introduction
Affordances
Channel
Medium and Format
Feedback
Wayfinding
Mapping
Hierarchy
Reading Pattern
Grouping
Edge Relationships
Direction
Point of View
Summary

CHAPTER 4 – Interpreting, interacting, and experiencing
Introduction
Legibility and Readability
Denotation and Connotation
Framing
Abstraction
Icon, Index, and Symbol
Materiality
Substitution
Metaphor
Parallel Form
Appropriation
Ambiguity
Cognitive Dissonance
Summary

CHAPTER 5 – Extending and retaining meaning
Introduction
Schemas and Stereotypes
Narrative
Archetypes
Mnemonics
Chunking
Redundancy
Graphic Identity
Branding
Summary


CONCLUSION

Bibliography
Index

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program