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Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
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Meredith Davis is an award winning educator and designer. She teaches at North Carolina State University and is the author of Graphic Design in Context: Graphic Design Theory (Thames & Hudson) as well as of numerous articles. She is the former president of the American Center for Design and the Graphic Design Education Association and is part of the accreditation commission for NASAD (National Assn of Schools of Art & Design).
Jamer Hunt teaches is Associate Professor of Transdisciplinary Design at Parsons New School of Design in NYC. He has served on the Board of Design and Culture and is on the Icograda Design Education Manifesto Steering Committee. He is the author of numerous articles.
Foreword
CHAPTER 1 – The importance of formThe relationship between form and context: Goodness of fit Form and meaning A little bit of history: Twentieth-century attitudes toward “good form”New practices: The changing context for contemporary design The shift in attention from artifact to experience How this book is organized
CHAPTER 2 – Getting attentionIntroduction Contrast Figure-Ground Camouflage Color Size constancy Scale Proportion Proximity Focus Layering Symmetry/Asymmetry Closure Continuity Series and Sequences Pattern Rhythm and Pacing Motion Summary
CHAPTER 3 – Orienting for use and interpretive behaviorIntroduction Affordances Channel Medium and Format Feedback Wayfinding Mapping Hierarchy Reading Pattern Grouping Edge Relationships Direction Point of View Summary
CHAPTER 4 – Interpreting, interacting, and experiencingIntroduction Legibility and Readability Denotation and Connotation Framing Abstraction Icon, Index, and Symbol Materiality Substitution Metaphor Parallel Form Appropriation Ambiguity Cognitive Dissonance Summary
CHAPTER 5 – Extending and retaining meaningIntroduction Schemas and Stereotypes Narrative Archetypes Mnemonics Chunking Redundancy Graphic Identity Branding Summary
CONCLUSION
BibliographyIndex
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.