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Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers
Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them.
The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book:
Designed for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery.
Janis Teruggi Page, PhD, is Visiting Professor, Communication Department, University of Illinois at Chicago.
Margaret E. Duffy, PhD, is Executive Director, Novak Leadership Institute and Professor of Strategic Communication, University of Missouri.
Part One: Understanding Visual Communication
Chapter 1: Making Sense of Visual Culture
Chapter 2: Visualizing Ethics
Chapter 3: Ways of Seeing: Visual Rhetoric
Part Two: Basic Ways of Seeing, Interpreting, and Creating
Chapter 4: Sign Language: Semiotics
Chapter 5: This Means That: Metaphor
Chapter 6: Storytelling: Visual Narratives
Chapter 7: Visual Voices: Fantasy Themes
Part Three: Using Visuals in Professional Communication
Chapter 8: Advertising
Chapter 9: Public Relations
Chapter 10: Journalism
Chapter 11: Visuals in Organizations
Chapter 12: Intercultural Communication
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
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