Visual Communication Theory and Research A Mass Communication Perspective

by Fahmy, Shahira; Bock, Mary Angela; Wanta, Wayne

• ISBN13: 9781137362148
• ISBN10: 1137362146
• Format: Hardcover
• Copyright: 2014-05-01
• Publisher: Palgrave Macmillan

Summary

In today's multimedia environment, visuals are essential and expected parts of storytelling. While images may not be everything, they are a fundamental part of almost everything that goes on in the mass media. However, the visual communication research field is fragmented into several sub-areas, making study difficult. This book rectifies this issue by compiling research across different areas. Looking at topics such as the effects of viewing violence on television and analyses of the depictions of minority groups in newspaper photographs, Fahmy, Bock, and Wanta note trends across studies, tie together research across disciplines, and discuss the challenges of conducting analysis of images across print, broadcast, and online media.

Author Biography

Shahira Fahmy is Associate Professor in the School of Journalism at the University of Arizona, USA.
 
Mary Bock is Assistant Professor in the School of Journalism at University of Texas at Austin, USA.
 
Wayne Wanta is Professor and Chair of the Department of Journalism at the University of Florida, USA.

Table of Contents

1. Linking Theory to Visual Communication
2. Historical Research
3. Who: Research on the Sources of Visual Communication
4. Says What: Research on the Content in Visual Communication
5. To Whom: Research on the Audiences in Visual Communication
6. In Which Channel: Research on Media Used in Visual Communication
7. With What Effect I: Research on Cognitive Effects of Visual
8. With What Effect II: Research on Attitudinal Effects of Visual
9. With What Effect III: Research on Behavioral Effects of Visual
10. Conclusions