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9781584504931

Visual Design Fundamentals A Digital Approach

by
  • ISBN13:

    9781584504931

  • ISBN10:

    1584504935

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2006-08-23
  • Publisher: Charles River Media
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Summary

Visual Design Fundamentals: A Digital Approach, Second Edition has been completely updated to provide new insights and hands-on tutorials using the latest technology, including Adobe® Illustrator® and Photoshop®. The book teaches the foundational information that artists and designers need to know to understand the art of two-dimensional visual design. It explores the classic elements of design (line, shape, form, value, color, and texture) and their relationship to balance, harmony, variety, and other classic design principles. The theories presented are well-established ideas in all forms of two-dimensional art and design, including drawing, painting, printmaking, graphics, and general design. These principles may also be applied to interior design, architecture, and industrial design. As artists learn the theories taught throughout the book, they'll put these ideas into practice using a variety of hands-on tutorials covering line & shape, type combinations, letters as design elements, color composition, drawing, photo collages, and more. The tutorials use basic computer skills and techniques, and address classic tools and procedures common to all drawing and paint programs, including Illustrator and Photoshop.

Author Biography

Alan Hashimoto (Logan, Utah) is an associate professor in the field of graphic design and computer art at Utah State University

Table of Contents

Preface xv
Acknowledgments xix
Design Elements
1(26)
Introduction
1(1)
Elements of Design
1(24)
Line
2(6)
Shape
8(10)
Negative Space
18(3)
Volume
21(1)
Value
21(3)
Color
24(1)
Texture
24(1)
Summary
25(2)
Principles of Design
27(30)
Introduction
27(1)
Principles of Design
27(1)
Gestalt
28(26)
Unit or Harmony
29(13)
Variety
42(5)
Focal Point and Visual Hierarchy
47(3)
Balance
50(4)
Summary
54(3)
Introduction to Content and Form: Problem Solving and Digital Process
57(16)
Introduction
57(1)
Introduction to Design Projects
58(7)
Conceptual Process
59(1)
Step 1: Research and Define the Problem
59(1)
Step 2: Preliminary Solutions, Organized List of Options, and Thumbnail Sketches
59(2)
Step 3: Roughs---Refined Preliminary Visual Design Solutions and Alternatives
61(1)
Step 4: Composites or Comps
61(2)
Step 5: The Final Design or Finish
63(2)
Production Process
65(4)
Computer Applications Used in Design
65(4)
How to Use Design Applications and This Book
69(2)
Summary
71(2)
Design Project 1 (Part 1): Abstraction Through Simplification
73(48)
Introduction to Abstraction
73(1)
Four Basic Methods of Abstraction
73(1)
Method One: Simplification
74(1)
Content: The Basic Problem Defined
74(16)
Background: Shape
75(2)
Conceptual Process
77(4)
Production Process
81(1)
Scanning Basics
81(1)
Tutorial: Scanning
82(2)
Tutorial: Creating a New Document
84(1)
Tutorial: Placing an Image into Illustrator CS2 for Tracing
85(3)
Tutorial: Basic Drawing Tools
88(1)
The Rectangle and Ellipse Tools
88(2)
Using Basic Shapes to Create the First Design
90(2)
The Pathfinder Palette
92(10)
The Shape Modes
92(1)
The Pathfinder Tools
93(3)
Resizing Shapes
96(1)
The Polygon Tool
97(3)
The Pathfinder Revisited
100(1)
The Hand Tool
100(1)
The Line Segment Tool
101(1)
Finishing the Design
102(16)
Setting the Fills and Strokes
102(2)
Clipping Masks
104(3)
Tutorial: Using the Pen Tool to Create Organic Shapes
107(1)
Using the Pen Tool
108(7)
Tracing the Hole Punch Study
115(1)
Finishing the Design
116(2)
Summary
118(3)
Design Project 1 (Part 2): Abstraction Through Repetition
121(14)
Method Two: Repetition
121(1)
Content: The Basic Problem Defined
122(3)
Background
123(1)
Conceptual Process
124(1)
Production Process
125(8)
Tutorial: Grouping Images
125(2)
Tutorial: Rotating Objects
127(2)
Now for a Little Trick
129(4)
Summary
133(2)
Design Project 1 (Part 3): Abstraction Using Line and Shape
135(12)
Method Three: Line and Shape
135(1)
Content: The Basic Problem Defined
136(4)
Background
136(3)
Conceptual Process
139(1)
Production Process
140(6)
Changing the Weight
141(1)
Changing Caps and Joins
142(2)
Changing Stroke Alignment
144(2)
Summary
146(1)
Design Project 1 (Part 4): Abstraction Using Type Combination
147(20)
Method Four: Type Combination
147(1)
Content: The Basic Problem Defined
148(7)
Background
150(4)
Conceptual Design Process and Discerning the Interesting Parts of Letterforms
154(1)
Production Process
155(10)
Tutorial: Using the Type Tool in Illustrator
156(1)
Converting Type to Paths: Creating Outlines
156(2)
Using the Transform Tools: Reflect and Scale
158(2)
The Direct Selection Tool: ``Pulling'' Points
160(1)
Changing Fills and Strokes Using the Tools Palette
161(1)
Using the Transform Tools: Rotate and Scale
161(4)
Summary
165(2)
Design Project 2: Figure Abstraction and Nonobjective Shape
167(32)
Introduction and the Basic Problem Defined
167(12)
Background
167(5)
Conceptual Process
172(1)
Design One: Figure Abstraction
172(3)
Design Two, Three, and Four: Sequential Designs
175(1)
Design Five: Asymmetrical Nonobjective Design
176(1)
All Five Designs: Conceptual Process
177(2)
Production Process Tutorial
179(17)
Trace and Create the First Figure
181(1)
Using the Pen and Convert Anchor Point Tools
182(3)
Using the Reflect Tool and Joining Points
185(2)
Using the Pathfinder
187(4)
Using Group/Ungroup
191(1)
Modify the Figure: Moving Points and Handles
192(1)
Using the Clipping Mask
193(2)
Printing the Final File
195(1)
Summary
196(3)
Design Project 3: Value
199(26)
Introduction
199(1)
Content: The Basic Problem Defined
199(22)
Background
200(1)
Asymmetrical Balance Using Value
201(2)
Designing with Value
203(1)
Value and Design Using Photography
203(2)
Value and Depth
205(3)
Conceptual Process
208(1)
Production Process (Traditional and Digital)
209(2)
Changing the Levels of an Image
211(1)
Creating the First Drawing
212(1)
Creating the Simplified Drawing
213(1)
Tracing the Image: Using Layers and Sublayers
214(1)
Grouping Sublayers
215(2)
Changing the Stacking Order of Groups in Layers
217(1)
The Swatches Palette
218(1)
Creating Swatches
218(2)
Deleting Swatches
220(1)
Applying Swatches
220(1)
Redefining Swatches
221(1)
Summary
222(3)
Project 4: Color and Color Theory
225(38)
Introduction
225(1)
Content: Background in Color Theory
226(18)
Defining Color
226(6)
Color and Unity
232(4)
Color and Unity via Tonality
236(1)
Color and Variety
236(2)
Warm and Cool Colors
238(1)
Color Discord
239(2)
Color and Design
241(3)
Design Project 4: Color
244(1)
Content: Basic Problem Defined
244(3)
Conceptual Process
245(2)
Production Process Tutorial
247(13)
Mixing Colors
247(3)
Mixing and Adding Colors to the Swatches Palette
250(10)
Summary
260(3)
Design Project 5: Typeface Design
263(42)
Introduction
263(1)
Content: Background
263(11)
Historic Classification of Type
264(5)
Type Styles
269(1)
Visual and Information Hierarchy
270(3)
Type as an Element of Design Summary
273(1)
Content: The Basic Problem Defined
274(5)
Production Process Tutorial
279(25)
Fonts and Your Operating System
279(1)
Character and Paragraph Palettes
280(2)
The Type Tools
282(10)
Tutorial: The Project---A Case Study
292(1)
Research
292(1)
Thumbnails
292(1)
Roughs
293(2)
Composites
295(1)
Creating Visual Depth Using Value
296(1)
Color
296(1)
Transparency
297(1)
Pattern
298(1)
A Quick Review
299(2)
Preparing Your Document
301(1)
Outputting Your Poster/Design
302(2)
Summary
304(1)
Design Project 6: Digital Montage/Collage
305(78)
Introduction
305(1)
Content: Basic Problem Defined
305(7)
Background Information
306(4)
Conceptual Process and the Project Details
310(2)
Production Process Tutorial
312(69)
Document Setup
314(2)
Saving a New Image
316(2)
Color Correction
318(1)
Levels
319(4)
Combining Images from Separate Files
323(3)
Layers
326(24)
Using Selections and Masks Together
350(2)
Transformation Tools
352(6)
Using Illustrator with Photoshop
358(6)
Layer Blending Modes
364(4)
Filters
368(8)
Using Text in Photoshop
376(2)
Finishing up the Design
378(2)
Printing It Out
380(1)
Summary
381(2)
Appendix About the CD-ROM 383(4)
Index 387

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