Visual Methodologies : An Introduction to Researching with Visual Materials

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  • Edition: 3rd
  • Format: Paperback
  • Copyright: 2011-12-06
  • Publisher: SAGE Publications Ltd

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The Third Edition of An Introduction to Researching with Visual Materials, a bestselling critical introduction to the study and analysis of visual culture, has been fully revised and updated. Each chapter retains its rigorous examination and demonstration of an individual methodology, while continuing to be clear in structure and lucid in style. Reflecting changes in the way society consumes and creates its visual content, new features include a companion website featuring additional examples of digital and social media and moving images, pedagogical enhancements, additional chapters and expanded coverage on social and new media, and how to use visual materials for research and research presentation, and an expanded focus on how each method can be used in relation to a range of different visual materials. A now classic text, the book appeals to undergraduates, graduates, researchers and academics in all subjects looking to understand and clearly grasp the complex debates and ideas in visual analysis and interpretation.

Table of Contents

List of Figuresp. xi
About the Authorp. xv
Acknowledgementsp. xvi
Preface: introducing the third edition of this bookp. xvii
About the companion websitep. xxi
Researching with Visual Materials: A Brief Surveyp. 1
An introductory survey of 'the visual'p. 1
Understanding the social effects of visual materialsp. 11
Three criteria for a critical visual methodologyp. 16
Summaryp. 17
Further readingp. 18
Towards a Critical Visual Methodologyp. 19
The three sites of production, the image itself and its audiencingp. 19
The site of productionp. 20
The site of the imagep. 27
The site of audiencingp. 30
Summaryp. 40
Further readingp. 40
How to Use this Bookp. 41
Reading this book selectively on the basis of sites and modalitiesp. 42
Reading this book selectively on the basis of having found some imagesp. 43
Why you should also read books other than this onep. 45
How each chapter worksp. 46
A quick word on finding your imagesp. 47
Another quick word, on referencing and reproducing your imagesp. 48
On the companion websitep. 50
The Good Eye': Looking at Pictures Using Compositional Interpretationp. 51
Compositional interpretation: an introductionp. 51
Doing compositional interpretation: technologies and the production of the imagep. 56
Doing compositional interpretation: the compositionality of the image itselfp. 58
Compositional interpretation: an assessment Summaryp. 79
Further readingp. 79
On the companion websitep. 80
Content Analysis: Counting what you (Think You) Seep. 81
Content analysis: an introductionp. 81
Four steps to content analysisp. 87
Content analysis: an assessmentp. 101
Summaryp. 103
Further readingp. 104
On the companion websitep. 104
Semiology: Laying Bare the Prejudices Beneath the Smooth Surface of the Beautifulp. 105
Semiology: an introductionp. 105
Choosing images for a semiological studyp. 109
The sign and its meaning-making processes in mainstream semiologyp. 112
Making meaning socially: social semioticsp. 135
Semiology: an assessmentp. 143
Summaryp. 147
Further readingp. 147
On the companion websitep. 148
Psychoanalysis: Visual Culture, Visual Pleasure, Visual Disruptionp. 149
Psychoanalysis and visuality: an introductionp. 149
A longer introduction to psychoanalysis and visuality: subjectivity, sexuality and the unconsciousp. 152
How is sexual difference visual 1: watching movies with Laura Mulveyp. 157
How is sexual difference visual 2: from the fetish to masqueradep. 168
From the voyeuristic gaze to the Lacanian Gaze: other ways of seeingp. 172
From the disciplines of subjection to the possibilities of fantasyp. 177
Queer looksp. 181
Reflexivityp. 183
Psychoanalysis and visuality: an assessmentp. 185
Summaryp. 188
Further readingp. 188
On the companion websitep. 188
Discourse Analysis I: Text, Intfrtextuality and Contextp. 189
Discourse and visual culture: an introductionp. 189
An introduction to discourse analysis I and discourse analysis IIp. 192
Finding your sources for a discourse analysis Ip. 197
Discourse analysis I: the production and rhetorical organisation of discoursep. 209
Discourse analysis I and reflexivityp. 221
Discourse analysis I: an assessmentp. 224
Summaryp. 225
Further readingp. 225
On the companion websitep. 226
Discourse Analysis II: Institutions and Ways of Seeingp. 227
Another introduction to discourse and visual culturep. 227
Finding your sources for discourse analysis IIp. 236
The apparatus of the gallery and the museump. 237
The technologies of the gallery and museump. 242
The visitorp. 251
Discourse analysis II: an assessmentp. 257
Summaryp. 259
Further readingp. 259
On the companion websitep. 260
To Audience Studies and Beyond: Ethnographies of Television Audiences, Fans and Usersp. 261
Audience studies: an introductionp. 261
Audiences, fans and usersp. 267
Audience studies researching audiences and fansp. 274
Ethnographies of visual objectsp. 283
Ethnographic studies of audiencing; an assessmentp. 291
Summaryp. 295
Further readingp. 296
On the companion websitep. 296
Making Photographs as Part of a Research Project: Photo-Documentation, Photo-Elicitation and Photo-Essaysp. 297
Making photographs as part of a research project: an introductionp. 297
Photo-documentationp. 301
Photo-elicitationp. 304
Photo-essaysp. 317
Making photographs as part of a research project: an assessmentp. 325
Summaryp. 326
Further readingp. 327
On the companion websitep. 327
Ethics and Visual Research Methodologiesp. 328
An introduction to research ethics and visual materialsp. 328
Consent, anonymity, copyrightp. 331
Consentp. 332
Anonymityp. 337
Copyrightp. 339
Conclusions: ethics, visual research and contemporary visual culturep. 340
Summaryp. 343
Further readingp. 344
On the companion websitep. 344
Visual Methodologies: A Reviewp. 345
Introductionp. 345
Sites, modalities and methodsp. 345
Mixing methodsp. 349
Useful reading on various visual materialsp. 351
Referencesp. 354
List of key termsp. 376
Name Indexp. 378
Subject Indexp. 380
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