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9782884790499

Visual Research; An Introduction to Research Methodologies in Graphic Design

by
  • ISBN13:

    9782884790499

  • ISBN10:

    2884790497

  • Format: Paperback
  • Copyright: 2005-04-28
  • Publisher: Bloomsbury USA Academic
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List Price: $39.95

Summary

Serious graphic design students and creative professionals will find this presentation of quantitative and qualitative research methods in visual communication invaluable. Fully illustrated with eye-opening real-life case studies, it focuses on the relatively unexplored process of design analysis. Illuminating and thought-provoking discussions deal with such issues as the audience, communications theory, experimentation in the studio, semiotics, and semantics. A final section features suggestions on how to synthesize practical and theoretical models, with strategies that working designers can really use.

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