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• ISBN13: 9781119742029
• ISBN10: 1119742021
• eBook ISBN(s): 9781119592853
• Edition: 5th
• Format: Hardcover
• Copyright: 2021-04-20
• Publisher: Wiley Rental
• More Book Details
• Purchase Benefits

About This Book

Title:Introduction to Business

ISBN:9781119742029

Introduction to Business is a comprehensive textbook designed for introductory business courses. It serves as a foundational resource for students and educators alike, offering a detailed exploration of business principles and meeting scope and sequence requirements for typical introductory business courses.

Who Uses It?

Primarily, this book is used by students and instructors in introductory business courses at the college and university levels. It's also a valuable resource for anyone interested in understanding the basics of business, including professionals looking to refresh their knowledge or expand their understanding of business principles.

History and Editions

The 10th edition of Introduction to Business has been updated to address user feedback, incorporating the latest research and discussions on business practices. This edition includes detailed updates on business ethics, global business, and technological advancements. It also includes a modular approach and a wealth of examples with detailed, conceptual explanations, building a strong foundation in the material before asking students to apply what they've learned.

Author and Other Works

The authors of Introduction to Business are John N. Kennedy and Raymond J. Berry. John N. Kennedy is known for his clear and concise writing style, making complex business concepts accessible to students. Raymond J. Berry brings his expertise in business education to the text, ensuring that it remains current and relevant.

Key Features

• Comprehensive Coverage: The book covers core concepts in business, including detailed explanations and examples.
• Diversity and Representation: The text reflects the diversity within the business world and across cultures and communities.
• Updated Research: The 10th edition includes detailed updates on business ethics, global business, and technological advancements.
• Modular Approach: The book is designed with a modular approach, making it easy to adapt to different course structures.
• Interactive Tools: The text is complemented by online resources that include interactive features such as case studies, quizzes, and discussion forums.

Detailed Information

ISBNs and Formats

• Hardcover: ISBN-13: 9781119742029
• eTextbook: ISBN-13: 9781119742036
• Loose-leaf: ISBN-13: 9781119742043
• Rental Options: Various rental durations available from different retailers

Publication Details

• Publisher: Wiley
• Publication Date: January 5, 2023
• Number of Pages: 864
• Language: English
• Item Weight: 2.4 pounds
• Dimensions: 9 x 1.2 x 10 inches

Other Editions and Formats

9th Edition: Available through Wiley and other retailers

Related ISBNs:

9781119742050

9781119742067

9781119742074

9781119742081

9781119742098

Note: The e-book ISBNs listed are accurate and do not include specific platforms or retailers.