Summary

Walking the Talk represents a first: major business leaders arguing that sustainability is not only compatible with but crucial to business success. Drawing on nearly 70 case histories of companies around the world, the authors show how the three pillars of sustainable development -- economic growth, ecological balance, and social progress -- work to improve the bottom line even as they create a better world.

Author Biography

Charles O. Holliday, Jr. is Chairman and CEO of DuPont. Holliday is an industrial engineer by training who, in his 30-year DuPont career, has touched virtually every aspect of the business - from fibers and chemicals to agricultural products and biotechnology. Holliday is a former chairman of the World Business Council for Sustainable Development.
Stephan Schmidheiny is Chairman of Anova Holding AG. A Swiss industrialist, Schmidheiny founded the Business Council for Sustainable Development after he was named Principal Advisor for Business and Industry to the secretary general of the 1992 'Earth Summit' in Rio. He was the principal author of Changing Course and is now the honorary chairman of the World Business Council for Sustainable Development.
Philip Watts is Chairman of the Committee of Managing Directors of The Royal Dutch/Shell Group of Companies and Chairman of the Shell Transport and Trading Company. He joined Shell in 1969 and has worked in Indonesia, the UK, Norway, and the Netherlands. Watts is the current chairman of the World Business Council for Sustainable Development and of the UK chapter of the International Chamber of Commerce.

Foreword	p. 8
The Foundation	p. 11
The business case for sustainable development	p. 12
Case Studies
Norsk Hydro: a business case for sustainable development	p. 32
SC Johnson: sustainable communities	p. 33
Shell: community development in Nigeria	p. 34
MeadWestvaco: its Brazilian subsidiary Rigesa	p. 36
Dow Jones Sustainability Indexes	p. 37
The Ten Building Blocks	p. 39
The market	p. 40
The right framework	p. 58
Case Studies
Business Council for Sustainable Development-Gulf of Mexico: Mississippi forests	p. 80
Dow: SafeChem	p. 81
Eco-efficiency	p. 83
Case Studies
General Motors de Mexico: water conservation	p. 96
Grupo Minetti: cement kiln technology in the disposal of industrial wastes	p. 96
Norsk Hydro: aluminum recycling	p. 97
BASF: an eco-efficiency tool	p. 98
The Warehouse Group: new software for energy efficiency	p. 98
CH2M HILL and Nike: eco-efficiency through supply-chain metrics	p. 99
Cemento de EI Salvador: furnaces and forests	p. 100
Fundacion Entorno: eco-efficiency kit	p. 100
Tokyo Electric Power Company: eco-efficient energy	p. 101
Corporate social responsibility	p. 103
Case Studies
Severn Trent: Cromford Venture Center	p. 115
Terranova: San Isidro development and training center	p. 116
Companhia Vale do Rio Doce: Education on Rails	p. 117
Holcim: the youth center	p. 118
Adidas-Salomon: supply chain management	p. 118
Western Power: the Greening Challenge	p. 120
BC Hydro: aboriginal relations programs	p. 121
Volkswagen: street children project	p. 122
Eskom: HIV/AIDS program	p. 122
Statoil: educating judges	p. 123
Learning to change	p. 125
Case Studies
Interface: a learning experience	p. 142
Swiss Re: building sustainability know-how	p. 144
Rio Tinto: Borax	p. 145
Companhia Siderurgica de Tubarao: employee education programs	p. 146
Sony: Green Management 2005	p. 147
Suncor: valuing diversity	p. 148
From dialogue to partnerships	p. 150
Case Studies
The Global Reporting Initiative	p. 163
Suez and CH2M HILL: partnerships for the provision of water	p. 164
Aventis: partnerships for health	p. 166
The Global Compact	p. 167
Severn Trent: water for St Petersburg	p. 169
Nestle: partners for a green supply chain	p. 170
Rio Tinto: the Earthwatch partnership	p. 171
Tokyo Electric Power Company: Office Neighborhood Association promotes recycling	p. 172
Informing and providing consumer choice	p. 174
Case Studies
Ontario Power Generation, BC Hydro, and Eskom: energy options	p. 184
BP: local choice; global atmosphere	p. 187
Detergent makers: Washright	p. 187
Deloitte Touche Tohmatsu: helping consumers choose	p. 189
Thailand Business Council for Sustainable Development: Green Label Scheme	p. 190
Forestry certification: the need for mutual recognition	p. 191
Innovation	p. 193
Case Studies
Gerling: drinking water on Milos	p. 210
DuPont: 'zero' targets driving innovation	p. 211
Cargill Dow: NatureWorks	p. 212
Conoco: carbon fibers	p. 213
Toyota: hybrid technology	p. 213
DaimlerChrysler: natural-fiber car components	p. 215
Swiss Re: Eco-Portfolio	p. 215
DaimlerChrysler, Shell, and Norsk Hydro: the Iceland experiment	p. 216
Reflecting the worth of the Earth	p. 218
Case Studies
Shell: the cost of carbon story	p. 236
Ontario Power Generation: emission-reduction credits trading	p. 237
International Emissions Trading Association	p. 238
Climate Neutral Network	p. 239
Making markets work for all	p. 241
Case Studies
Aracruz: the Forestry Partners Program	p. 256
Bayer: Integrated Crop Management in Brazil	p. 257
BP Solar: rural development projects	p. 258
Sustainable Community-Oriented Development Program: farmer-sized seed packs	p. 260
DuPont Colombia: helping farmers succeed	p. 261
Eskom's electrification program in South Africa	p. 262
Deutsche Bank Microcredit Development Fund	p. 263
Banco do Nordeste: new banking models for regional development	p. 264
GrupoNueva and South African Breweries: practical solutions to retrenchment	p. 265
References	p. 267
WBCSD publications	p. 275
Abbreviations	p. 277
Index	p. 279
Table of Contents provided by Syndetics. All Rights Reserved.

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