Preface | p. 15 |
Introduction | p. 19 |
Illuminations | |
Warrior Sales Monk | p. 26 |
You Are the Product | p. 31 |
SOULution Selling | p. 36 |
Man Is Not Created Equal | p. 41 |
Creative Destruction | p. 44 |
Know ThySelf | p. 47 |
Break the Law: Remove the Label | p. 50 |
Believe in Your Dysfunction | p. 61 |
LIGER: 15 Key Behavior competencies of top performers | p. 58 |
Embracing Your Dysfunction | p. 61 |
Eagles and Lemmings | p. 63 |
Get Out of the Way of Yourself | p. 66 |
Are you the Monkey? | p. 68 |
The Four Batteries of Performance | p. 70 |
Paranio Is Your Friend | p. 77 |
Cynicism Is Your Shaving Cream | p. 77 |
Not Risking Is Failure | p. 81 |
Reality Markers of Success | p. 84 |
Grass Always Looks Greener | p. 91 |
Go Ahead-Skin Your Knees, Fall Off Your Bike | p. 94 |
Love Thy Competitor | p. 97 |
Mental Toughness | p. 99 |
Get Over It | p. 105 |
Activity Creates Results | p. 107 |
Marshmallows and Silver Bullets | p. 109 |
Three Pillars of Career Success | p. 111 |
That 10% Thing | p. 115 |
Overnight Success Is Only for FedEx | p. 118 |
Talent: Not Enough | p. 122 |
Selling MBA: Key Knowledge and Skills | p. 124 |
It's OK to Talk to Yourself | p. 127 |
Stop, Drop and Roll | p. 128 |
Time Management: Three Deadly Sins | p. 131 |
PAIDAÖ = Payday | p. 135 |
CSI: Autopsy of the Call | p. 138 |
Why Don't Customers Buy? | p. 140 |
Your Real Competition | p. 143 |
The First Four Minutes-Dead on Arrival | p. 149 |
Four Languages of Value | p. 160 |
Trust Treats (20/60/20) | p. 162 |
Read Their Minds: Go Psycho | p. 166 |
Creating a Unique Customer Experience | p. 168 |
Séance Selling: The Clairvoyant Consultant | p. 175 |
The Four Ways to Increase Customer Retention | p. 178 |
Get Key Appointments | p. 180 |
Optimism as Your Friend and Foe | p. 184 |
The Number-One Reason We Lose Deals | p. 186 |
The Decision-Making Brain | p. 188 |
Do You Want the Red Pill or Blue Pill of Reality? | p. 190 |
Great Questions to Ask (Bridging Perceptions of Reality) | p. 192 |
The Therapist Is In (Listening Skills) | p. 200 |
The Great Separator | p. 202 |
Nine Steps to a Competitive Conversion | p. 205 |
Deadlines on the Customer | p. 209 |
Tell'Em, Don't Sell' Em | p. 213 |
Consultantizer or Widgetizer? | p. 217 |
Overcoming Objections | p. 222 |
Reduce Their Risk (of Saying "No") | p. 227 |
Your Best Day...Scorecard | p. 229 |
Rules of Engagement: the danger of customer relationships | p. 233 |
Recharge Your Competitive Advantage | p. 238 |
Life Is a Game | p. 240 |
Contributors | p. 242 |
About the Author | p. 249 |
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