The Way of the Guerrilla: Achieving Success and Balance As an Entrepreneur in the 21st Century

by Levinson, Jay Conrad

• ISBN13: 9780395924785
• ISBN10: 0395924782
• Edition: Reprint
• Format: Paperback
• Copyright: 1998-10-21
• Publisher: Lightning Source Inc

Summary

In The Way of the Guerrilla, Levinson guides both new and seasoned business owners into the next century. He prepares them for the inevitable changes and helps ensure their continued business and personal success. Levinson covers everything from preparing a focused mission statement and hiring responsible employees to delegating effectively, responding to technological advances, and sustaining flexibility. By following The Way of the Guerrilla, enlightened and successful entrepreneurs will discover that a balanced life -- involving more free time, stronger family ties, care for the community and environment, and creative stimulation -- is the means to achieving emotional and financial success.

Author Biography

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Table of Contents

Introduction	p. 1
The Goals	p. 3
The New American Dream	p. 5
The Goals of the 21st Century	p. 12
Measuring Success in the 21st Century	p. 19
Integrating Your Business with Your Life	p. 27
Maintaining Balance	p. 34
The Yardstick for Measuring the Success of a Business	p. 40
Sharing Your Profits Generously	p. 46
Money in the Coming Millennium	p. 52
The Setting	p. 59
Business in the New Millennium	p. 61
The Omnipotence of Tiny Details	p. 72
Warm Relationships with Customers	p. 79
Close Relationships with Supplies	p. 86
Structuring Your Business	p. 91
Structuring Your Time	p. 100
Working from the Virtual Office Called Home	p. 109
Being as Flexible as You Have to Be	p. 117
The Tools	p. 123
The Need to Focus	p. 125
People - the Life Force of Any Business	p. 131
Treating Your People the Way They Deserve to Be Treated	p. 137
Duplicating Yourself and Your Top People	p. 142
Data - the Currency of the 21st Century	p. 148
Getting Cozy with Technology	p. 154
Becoming a Global Presence	p. 161
Modular Profit Alliances	p. 167
The Secrets	p. 173
Managing in the New Reality	p. 175
Selling with the Secrets of Human Behavior	p. 183
Being Prepared for Change	p. 191
Marketing with 21st-Century Weapons	p. 198
Moving Beyond Convenience	p. 208
Getting Interactive	p. 214
Avoiding Workaholism and Stress	p. 221
Ten Pitfalls to Avoid in Your Quest	p. 229
The Need for Passion	p. 237
Acknowledgments	p. 243
Table of Contents provided by Blackwell. All Rights Reserved.