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9780521691543

We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too

by
  • ISBN13:

    9780521691543

  • ISBN10:

    0521691540

  • Format: Paperback
  • Copyright: 2007-04-30
  • Publisher: Cambridge University Press

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Summary

Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country.The book shows that 'how'a story is reported is more important for building ratings than what the story is about. Local TV does not have to 'bleed to lead'. Instead local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.

Table of Contents

A prologue: what this book is for
The knowledge base
'I-Teams' and 'Eye Candy': the reality of local TV news
The myths that fominate local TV news: the X-structure and the fallacy of the hook and hold method of TV news
The magic formula: how to make TV that viewers will watch
Steps to better coverage Todd Belt and Marion Just
Putting it all into action: techniques for changing newsroom cultures
The road ahead: the future of local TV news
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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