The Web 2.0 Job Finder

Summary

Social networking sites are dramatically changing the way people stay connected. Not surprisingly, sites such as LinkedIn, Facebook, and MySpace, along with "tweets," blogs, and personal Web pages, are now key components of how job seekers discover exciting new opportunities and how companies find promising new employees. Networking is the single most effective tool for finding a job--and social networking makes the networking effort incredibly more powerful. The ability to create, develop and maintain a social network that boosts a career is one of the biggest challenges for the 21st-century job seeker. Based on the expertise of Fortune 500 hiring professionals and recruiters,The Web 2.0 Job Finderwill show you: '¢ How to create, develop, and maintain an online presence and brand. '¢ How to adopt best practices for getting a job by writing skill-specific resumes, targeting jobs that match your skills and anticipating what a company needs. '¢ How both companies and job seekers are staying ahead of the curve in a challenging job market, with special insights from top executives at Yahoo!, Microsoft, Google, and many other notable employers. '¢ How to make your social network work for you and not against you (hint: avoid beer-swilling photos on Facebook).

Author Biography

Brenda Greene is a former editor at Working Woman and the author of Get the Interview Every Time: Proven Resume and Cover Letter Strategies from Fortune 500 Hiring Professionals. Greene coauthored The Business Style Handbook and America's Girt, a biography of Gertrude Ederle, the first woman to swim the English Channel. It recently won the international Swimming Hall of Fame Buck Dawson award. Coleen Byrne is a veteran Internet executive with more than 15 years' experience working for Internet giants, including: Yahoo!, CNET (a division of CBS), IGN (a division of News Corp), and Excite@Home. She has both international and domestic experience in Internet advertising, marketing, and business development. She also held public religions positions at Lucas Films and Louis Paul Partners.

A Note About Quoted Material in This Book	p. 13
Introduction	p. 15
Working Your Brand	p. 25
Some Things Remain the Same, Sort Of	p. 43
Tapping Into the Hidden Job Market Via Linkedln	p. 71
A Thousand In-Laws From Boston	p. 91
What's My Social Strategy?	p. 103
Networking With Your Virtual Cohorts	p. 113
Hunting for a Face-to-Face	p. 127
Panning for Gold Employees	p. 137
If the Fit Works	p. 149
On Becoming an Employee of Choice	p. 167
Notes	p. 189
Selected Readings	p. 205
Index	p. 211
About the Authors	p. 219
Table of Contents provided by Ingram. All Rights Reserved.

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