Web 2.0 and Social Networking for the Enterprise Guidelines and Examples for Implementation and Management Within Your Organization

by Bernal, Joey

• ISBN13: 9780137004898
• ISBN10: 0137004893
• Edition: 1st
• Format: Paperback
• Copyright: 2009-10-15
• Publisher: IBM Press

Summary

The Hands-On Guide to Thriving with Web 2.0 and Social Networking Deepen employee and coworker relationships, improve productivity, strengthen collaboration, and boost creativity Embrace, support, and manage social networking so it works for you, not against you Best practices and new case studies from IBM reg; and many of its most innovative portal and social networking sites This book provides hands-on, start-to-finish guidance for business and IT decision-makers who want to drive value from Web 2.0 and social networking technologies. IBM expert Joey Bernal systematically identifies business functions and innovations these technologies can enhance and presents best-practice patterns for using them in both internal- and external-facing applications. Drawing on the immense experience of IBM and its customers, Bernal addresses both the business and technical issues enterprises must manage to succeed. He offers insights and case studies covering multiple technologies, including AJAX, REST, Atom/RSS, enterprise taxonomies, tagging, folksonomies, portals, mashups, blogs, wikis, and more. He also presents practical guidance for building robust, secure, collaborative applications by using applications and services from multiple sources with powerful tools such as WebSphere reg; Portal, Lotus reg; Connections, and IBM Mashup Center.

Author Biography

Anthony (Joey) Bernal, Executive IT Specialist with IBM Software Services for Lotus, helps to lead the IBM Software Services for Lotus WebSphere Portal Team and has assisted dozens of clients in addressing complex portal and web application challenges. A frequent speaker on WebSphere, Portal, and Social Networking topics, Bernal is the coauthor of Programming Portlets, Second Edition and the author of Application Architecture for WebSphere. He also hosts a popular blog, Portal in Action, available at www.ibm.com/developerworks/blogs/page/Joey_Bernal.

Table of Contents

Foreword	p. xv
Preface	p. xix
Acknowledgements	p. xxi
About the Author	p. xxiii
Web 2.0 and Social Networking	p. 1
Web 2.0	p. 2
Ajax and the Dojo Toolkit	p. 6
Situation Applications and Mashups	p. 12
Social Networking	p. 14
A Case Study: GBS Practitioner Portal	p. 20
External Social Networking Sites	p. 25
Conclusion	p. 27
Portals in the Enterprise	p. 29
Exceptional User Interfaces	p. 29
Portal Applications	p. 39
Portlet Language Options	p. 52
IBM's w3 Company Intranet	p. 56
Conclusion	p. 60
Ajax, Portlets, and Patterns	p. 61
Portals and Portlets as a Platform	p. 61
Writing Dojo Portlets	p. 69
Using WebSphere Portlet Factory	p. 86
Comments from the IBM Labs	p. 94
Conclusion	p. 98
Social Software for the Enterprise	p. 99
Lotus Connections	p. 100
Managing Your Profile	p. 101
Sharing Ideas with Blogs	p. 105
Dogear Your Favorites	p. 107
Join In on the Activities	p. 109
Building Your Communities	p. 113
Integration with WebSphere Portal	p. 118
Planning a Connections Deployment	p. 118
Conclusion	p. 119
Team Collaboration and Content Sharing	p. 121
Lotus Quickr	p. 121
Working with Quickr Libraries	p. 129
Working with Quickr Connectors	p. 132
Quickr Integration Through Feeds	p. 137
Notes from the Field: An Interview	p. 144
Conclusion	p. 148
Mashing Up Data and Applications	p. 151
It's More Than Just Maps!	p. 151
IBM Mashup Strategy	p. 154
Lotus Mashups	p. 155
InfoSphere MashupHub	p. 161
InfoSphere Feed Mashups	p. 168
WebSphere sMash	p. 169
Sample sMash Applications	p. 181
An Interview with IBM's Mashup Architects	p. 181
Conclusion	p. 187
Enterprise Search Strategies	p. 189
Why Not Use Google?	p. 190
Introduction to IBM OmniFind	p. 191
How IBM Uses OmniFind Enterprise Edition	p. 196
Using Tagging to Find Information	p. 198
Conclusion	p. 202
Web 2.0 Security and Performance	p. 203
Common Attack Vectors	p. 204
Portal Proxy	p. 210
Rational AppScan	p. 211
Web Application Security Consortium	p. 214
Public Sites Security Issues	p. 215
Performance Is Never Free	p. 216
Consider Caching	p. 220
Rational Performance Tester	p. 223
Conclusion	p. 226
Managing a Changing Social World	p. 227
The New "Virtual" Water Cooler	p. 228
Where Do You Start?	p. 231
A Three-Stage Roadmap	p. 234
Defining Goals and Business Requirements	p. 238
Getting Acceptance and Adoption	p. 240
Assessing Your Strategy	p. 242
Governance for Social Networking	p. 245
Web 2.0 and Agile Development	p. 248
Conclusion	p. 248
IBM Case Studies	p. 251
Lotus Greenhouse	p. 251
Helping Customers Grow and Learn	p. 253
IBM in the Cloud	p. 257
IdeaJam	p. 267
Technology Adoption Program	p. 269
My developer Works	p. 271
Conclusion	p. 274
Index	p. 275
Table of Contents provided by Ingram. All Rights Reserved.