Web Design : Introductory Concepts and Techniques

by Shelly,Gary B.

• ISBN13: 9780789559609
• ISBN10: 0789559609
• Format: Paperback
• Copyright: 2001-08-03
• Publisher: Cengage Learning

Summary

Part of the highly successful Shelly Cashman Series, this text provides introductory coverage of Web Page Design. Written in a style that makes the concepts and techniques presented easy to understand.

Table of Contents

SECTION 1: BEFORE YOU BEGIN
Web Design Basics
Objectives	1	(1)
Introduction	2	(1)
The Internet	2	(2)
The World Wide Web	4	(2)
Accessing Information on the Web	6	(4)
Connecting to the Web	6	(1)
Dial-Up Lines	6	(1)
Dedicated Lines	7	(1)
ISDN Lines	7	(1)
DSL	8	(1)
Cable Television Lines	8	(1)
T-carrier Lines	8	(1)
Service Providers	8	(2)
Web Browsers	10	(4)
Alternative Web Page Viewing Devices	11	(1)
Search Engines	12	(1)
Portals	13	(1)
Impact of the internet and the Web	14	(3)
Communication	14	(1)
Education	14	(2)
Entertainment	16	(1)
Business	17	(1)
Types of Web Sites	17	(3)
Personal	18	(1)
Organization/Topical	18	(1)
Commercial	19	(1)
Web Design Research	20	(2)
Develop a Web Site That Stands Out	21	(1)
Identify Your Audience	21	(1)
Incorporate New Web Technologies	21	(1)
Tools for Creating Web Pages	22	(4)
Hypertext Markup Language (HTML)	22	(1)
Scripts, Applets, Servlets, and Activex Controls	23	(1)
JavaScript, VBScript, and Perl	23	(1)
Extensible Markup Language (XML) and Wireless Markup Language (WML)	24	(1)
Web Authoring Packages	25	(1)
Microsoft Office Applications	26	(1)
Web Design Roles	26	(1)
Writer/Editor	26	(1)
Multimedia Developer	26	(1)
Artist/Graphic Designer	27	(1)
Web Page Designer	27	(1)
Web Programmer	27	(1)
Webmaster	27	(1)
Chapter Summary	27	(1)
Key Terms	28	(1)
Checkpoint	29	(3)
At Issue	32	(1)
Hands On	33
An Overview of Web Publishing
Objectives	1	(1)
Introduction	2	(1)
Advantages of Web Publishing	2	(3)
Timeliness	2	(1)
Interactivity	3	(2)
Reduced Production Costs	5	(1)
Economical, Rapid Distribution	5	(1)
Basic Design Principles	5	(8)
Balance and Proximity	6	(2)
Contrast and Focus	8	(1)
Unity	8	(5)
Writing for the Web	13	(4)
Accurate	13	(1)
Easily Read	13	(2)
Understandable	15	(1)
Comprehensive and Concise	16	(1)
Understanding Color on the Web	17	(2)
Impact of Color	17	(1)
RGB Color	18	(1)
Noteworthy Issues	19	(5)
Technical	19	(3)
Legal and Ethical	22	(1)
Accessibility	23	(1)
Resources	24	(1)
Chapter Summary	24	(1)
Key Terms	25	(1)
Checkpoint	25	(3)
At Issue	28	(1)
Hands On	29	(1)
Section 1 Case Study	29
SECTION 2: PLANNING YOUR WEB SITE
Developing a Design Plan for a Web Site: Part 1
Objectives	1	(1)
Introduction	2	(1)
Step 1: Define the Purpose	2	(2)
Decide on a Topic for the Web Site	2	(1)
List the Goals of the Web Site	3	(1)
Step 2: Identify the Audience	4	(1)
Define the Goals and Needs of the Audience	4	(1)
Step 3: Plan the Content	5	(9)
Value-Added Content	5	(1)
Text	6	(1)
Photographs	7	(1)
Multimedia	8	(2)
Animations	10	(1)
Audio	10	(2)
Video	12	(1)
Dynamically Generated Content	12	(2)
Step 4: Plan the Structure	14	(2)
Outline Your Web Site	14	(2)
Other Strategies	16	(6)
Functions of Web Pages	16	(5)
Titling Your Web Pages	21	(1)
Develop a File System	22	(1)
Chapter Summary	22	(1)
Key Terms	23	(1)
Checkpoint	23	(3)
At Issue	26	(1)
Hands On	27
Developing a Design Plan for a Web Site: Part 2
Objectives	1	(1)
Introduction	2	(1)
Step 5: Plan the Web Pages	2	(1)
Organize Information	2	(1)
Establish a Visual Connection	3	(9)
Color Scheme	5	(1)
Layout	6	(1)
Grids	7	(1)
Tables	8	(2)
Style Sheets	10	(2)
Step 6: Plan the Navigation	12	(2)
User-Based Navigation	12	(1)
User-Controlled Navigation	12	(2)
Navigation Elements	14	(8)
Text	14	(2)
Buttons	16	(1)
Image Maps	17	(1)
Menus	17	(1)
Site Index	18	(1)
Search Feature	19	(1)
Frames	20	(2)
Navigation Guidelines	22	(2)
Design Plan Checklist	24	(1)
Step 1: Define the Purpose	24	(1)
Step 2: Identify the Audience	24	(1)
Step 3: Plan the Content	24	(1)
Step 4: Plan the Structure	24	(1)
Step 5: Plan the Web Pages	24	(1)
Step 6: Plan the Navigation	24	(1)
Chapter Summary	25	(1)
Key Terms	25	(1)
Checkpoint	26	(3)
At Issue	29	(1)
Hands On	30	(1)
Section 2 Case Study	30
SECTION 3: CREATING YOUR WEB SITE
Typography and Graphics on the Web
Objectives	1	(1)
Introduction	2	(1)
Typography	2	(5)
Typography Tips	5	(2)
Graphics	7	(10)
Sources for Graphics	8	(2)
Preparing and Optimizing Graphics	10	(2)
Graphics File Formats	12	(1)
Graphics Interchange Format (GIF)	12	(3)
Joint Photographic Experts Group (JPEG) Format	15	(1)
Portable Network Graphics (PNG) Format	16	(1)
Graphics Tips and Techniques	17	(5)
ALT Attribute	17	(1)
Thumbnails	17	(1)
The LOWSRC Attribute	18	(1)
Drop Shadow	19	(1)
Sidebar	19	(2)
Image Map	21	(1)
Chapter Summary	22	(1)
Key Terms	22	(1)
Checkpoint	23	(3)
At Issue	26	(1)
Hands On	27
Multimedia and Interactivity on the Web
Objectives	1	(1)
Introduction	2	(1)
What Is Multimedia?	2	(1)
Using Slide Shows	3	(2)
Microsoft Powerpoint	4	(1)
RealSlideshow Plus	5	(1)
Animation	5	(4)
Animated GIFs	5	(2)
Flash Animation	7	(1)
Downloadable and Streaming Media	8	(1)
Audio	9	(2)
Optimizing Downloadable Audio	9	(1)
Streaming Audio	10	(1)
Video	11	(4)
Downloadable Video File Formats	12	(1)
Optimizing Downloadable Video	12	(1)
Streaming Video	13	(2)
Interactivity	15	(4)
Online Forms	15	(1)
Additional Interactive Page Elements	16	(1)
Java Applets and JavaScript	17	(2)
Chapter Summary	19	(1)
Key Terms	19	(1)
Checkpoint	20	(3)
At Issue	23	(1)
Hands On	24	(1)
Section 3 Case Study	24
SECTION 4: PUBLISHING YOUR WEB SITE
Testing, Publishing, Marketing, and Maintaining a Web Site
Objectives	1	(1)
Introduction	2	(1)
Testing a Web Site Before Publishing	2	(1)
Self-Testing	2	(1)
Group Testing	3	(1)
Publishing the Web Site	3	(8)
Acquiring Server Space	4	(2)
Obtaining a Domain Name	6	(1)
Uploading Your Web Site	7	(4)
Testing a Web Site After Publishing	11	(1)
Marketing the Web Site	11	(6)
Web-Based Marketing	12	(4)
Traditional Marketing Methods and Advertising	16	(1)
Maintaining and Updating the Web Site	17	(1)
Chapter Summary	18	(1)
Key Terms	18	(1)
Checkpoint	19	(3)
At Issue	22	(1)
Hands On	22	(1)
Section 4 Case Study	23
Appendix Web Design Tips	1	(1)
Index	1