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Summary

Everyone's doing it - Web marketing, that is. Building an online presence is vital to your business, and if you're looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover: Establishing a Web Presence Search Engine Optimization Web Analytics E-Mail Marketing Blogging and Podcasting Social Media Marketing Online Advertising & Pay-Per-Click Mobile Web MarketingWeb Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It's a one-stop guide to Maximizing Internet potential for your business and ranking high in searches Tracking how your ads, pages, and products perform Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read Creating a blog or podcast that helps you connect with clients Using social media outlets including StumbleUpon, Facebook, and Twitter Leveraging mobile technology Generating traffic to your site and writing ads that get clicksNot only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

Introduction
Book I: Web Presence
Internet Business Basics
Making Money Online
Designing to Sell
Creating and Connecting Multiple Web Sites
Creating Exceptional Copy That Sells
Encouraging Communication
Getting Help with Your Web Presence
Book II: Search Engine Optimization
Getting Ready for SEO
Choosing the Right Keywords
Eliminating Search Engine Roadblocks
Making Search Engines Love Your Site
Understanding Blended Search
Writing Great Copy for Search Engines (And Readers!)
Building Link Love
Analyzing Your Results
Hiring an SEO Professional
Book III: Web Analytics
Setting Your Conversion Goals
Tracking Traffi c Volumes
Measuring Your Best Referrers
Measuring Visit Quality
Using Conversion Goals
Using Goal Funnels
Book IV: Online Advertising and Pay Per Click
Grasping PPC Methods
Combining PPC and Search Engines
Making Keyword Lists That Sell
Writing Ads That Earn Clicks and Pay You Back
Budgeting and Bidding on Keywords
Legally Speaking: PPC and the Law
Using Tools, Tips, and Tricks of the Trade
Book V: E-Mail Marketing
Adding E-Mail to a Web Marketing Strategy
Becoming a Trusted Sender
Building a Quality E-Mail List
Constructing an Effective Marketing E-Mail
Making Your E-Mail Content Valuable
Tracking Your E-Mail Campaign Results
Maximizing E-Mail Deliverability
Book VI: Blogging and Podcasting
Picking Your Blog Topic
Getting Yer Blog On
Writing Like a Blogger
Chapter 4:Tracking Other Blogs
Getting Involved on Other Blogs
Promoting Your Posts
Introducing Podcasting
Book VII: Social Media Marketing
Understanding Social Media
Creating Your Social Media Desktop
Creating Your Social Media Plan
Navigating Top Social Media Sites
Building Your Network
Creating a Winning Social Media Campaign
Book VIII: Mobile Marketing
Getting Started with Mobile Marketing
Planning a Mobile Marketing Campaign
Running Mobile Communication Campaigns
Launching a Mobile Advertising Campaign
Delivering Valuable Mobile Content
Getting Paid for Your Mobile Marketing Efforts
Tracking a Mobile Marketing Campaign
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

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