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9783540880806

Web Mining Applications in E-commerce and E-services

by ;
  • ISBN13:

    9783540880806

  • ISBN10:

    3540880801

  • Format: Hardcover
  • Copyright: 2009-02-01
  • Publisher: Springer Verlag
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Summary

Web mining applications in E-commerce and E-services is a new research direction in the area of web mining. Among all of the possible applications in web research, e-commerce and e-services have been identified as important domains for Web-mining techniques. Web-mining techniques also play an important role in e-commerce and eservices, proving to be useful tools for understanding how ecommerce and e-service Web sites and services are used. This book therefore collects new developments and high quality researches for the readers of this book to understand the topics of web mining applications in e-commerce and e-services as well as the state-of-the-arts in this area. The chapters in this book include web usage mining and user browsing behavior analysis, semantic web mining, web performance mining, web mining for users' need understanding, web mining for social network analysis and web mining for P2P services.

Table of Contents

Online Mining of Web Usage Data: An Overviewp. 1
Semantically Enchanced Web Personalizationp. 25
Semantics-Based Analysis and Navigation of Heterogeneous Text Corpora: The Propoise News and Blogs Enginep. 45
Semantic Analysis of Web Site Audience by Integrating Web Usage Mining and Web Content Miningp. 65
Towards Web Performance Miningp. 81
Anticipate Site Browsing to Anticipate the Needp. 103
User Behaviour Analysis Based on Time Spent on Web Pagesp. 117
Ranking Companies on the Web Using Social Network Miningp. 137
Adaptive E-Services Selection in P2P-Based Workflow with Multiple Property Specificationsp. 153
Web Mining Techniques for On-Line Social Networks Analysis: An Overviewp. 169
Author Indexp. 181
Table of Contents provided by Ingram. All Rights Reserved.

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