Web Site Measurement Hacks

by Peterson, Eric T.

• ISBN13: 9780596009885
• ISBN10: 0596009887
• Format: Paperback
• Copyright: 2005-09-01
• Publisher: Oreilly & Associates Inc

Summary

This is a guidebook to truly understanding web site visitors and how they contribute to businesses success. Written by Eric T. Peterson, industry analyst and author of Web Analytics Demystified, this book takes a deeper look at how real companies use analytics to their success. Covering both the basics - definition of commonly used terms, which features are useful and which are superfluous -as well as techniques that the most advanced Web site analyst uses on a daily basis, Web Site Measurement Hacks is the technology companion that every site operator needs. It helps organisations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring and then improving their site's usability, performance, and design.

Author Biography

Eric Peterson has been working in Web analytics since 1998 in both a technical and a marketing capacity. Currently, he is an analyst at JupiterResearch, a well-respected analyst firm focusing exclusively on the Internet, covering analytics, search, content management systems and related application technology. In his short tenure at JupiterResearch, he has been quoted in a number of well-respected publications, including InternetRetailer, InfoWorld, The Deal, Ecommerce Guide, Datamation, MediaDaily News and Clickz. He regularly give Webinars on a number of site operations subjects including Web analytics, key performance indicators, search, usability and content management.

Table of Contents

Web measurement basics	p. 1
Implementation and setup	p. 51
Online marketing measurement	p. 150
Measuring Web site usability	p. 218
Technographics and "demographics"	p. 267
Web measurement and the online retail model	p. 311
Reporting strategies and key performance indicators	p. 349
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