Web Style Guide, 3rd Edition : Basic Design Principles for Creating Web Sites

by Patrick J. Lynch and Sarah Horton; Foreword by Peter Morville

• ISBN13: 9780300137378
• ISBN10: 0300137370
• Edition: 3rd
• Format: Trade Paper
• Copyright: 2009-01-15
• Publisher: Yale University Press

Summary

Consistently praised in earlier editions as the best volume on classic elements of web site design,Web Style Guide, now in its Third Edition, continues its tradition of emphasis on fundamentals. Focusing on the needs of web site designers in corporations, government, nonprofit organizations, and academic institutions, the book explains established design principles and how they apply in web design projects in which information design, interface design, and efficient search and navigation are of primary concern. New in this edition: a full chapter devoted to Universal Usability guidelines and techniques for creating universally usable designs a full chapter on Information Architecture and how best to promote its robust development information on Search Engine Optimization and the designs that improve it techniques for using Cascading Style Sheets for layouts and typographic design 185 illustrations, all in full color

Author Biography

Patrick J. Lynch is director, Special Technology Projects, Office of the Director, Information Technology Services, Yale University. He lives in North Haven, CT. Sarah Horton is director of web strategy, design and infrastructure, Dartmouth College. She lives in Etna, NH.

Table of Contents

Process	p. 1
Universal Usability	p. 51
Information Architecture	p. 71
Interface Design	p. 95
Site Structure	p. 121
Page Structure	p. 151
Page Design	p. 171
Typography	p. 205
Editorial Style	p. 231
Forms and Applications	p. 249
Graphics	p. 267
Multimedia	p. 301
Abbreviations	p. 315
References	p. 317
Illustration Credits	p. 327
Index	p. 329
Table of Contents provided by Blackwell. All Rights Reserved.