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The book is comprised of a series of questions about the reader's website, with answers averaging 3-5 pages in length. The answers will be liberally illustrated and will contain short prescriptions at the end - action points - with comments about what it will take to do the job: need to hire? Could be learned easily, etc. Each question will also have a rating on a scale of 1 - 5 showing how important it is to the welfare of the site, allowing people to pick and choose where to spend their time and money. Questions will be divided into topic chapters (such as Domain Names, Content, Design, etc.), and they will be labeled and "indexed" according to several sub-checklists. For example, there will be a Search Engine Optimization list, so that a person could quickly find all questions in the book that related to SEO issues.One of the Appendixes at the back of the book will contain instructions for actions people will need to take in order to answer some of the questions - such as how to view source code in your browser (these actions would then be highlighted in the text so they would know to look in the appendix). Unique to the book, the author advises the reader how often a task needs to be repeated: daily, weekly, monthly, in order to maintain the site.The book will cover; Domain Names, hosting, Design & Layout, Construction, Content Quality, Content Management, User Experience, Marketing and Promotion (a unique, value-add to the book), Search Engine Visibility, Statistics and Security, Appendices: Basic Concepts and Tools for Understanding Your Site, Online Resources, and a Glossary. The instructional video will tackle, in a step-by-step fashion some of the more complex and visually oriented topics in the book.

George Plumley has been helping individuals and small-business owners build top-notch websites since 1995, and his outstanding training videos are his signature. He is the author of WordPress 24-Hour Trainer, also published by Wiley.

Introduction.

Chapter 1: Domain Names.

1. Have You Thought of a Good Domain Name for Your Website?

2. Do You Need Multiple Domain Names?

3. How Much Should You Pay for a Domain?

4. Do You Know What Makes a Good Domain Registrar?

5. Who Will Register Your Domain and in Whose Name?

Chapter 2: Web Hosting.

6. Do You Need to Find a Web Hosting Provider for Your Site?

7. What Is the Difference between a Web Hosting Provider and an ISP?

8. How Reliable Is the Web Hosting Provider?

9. What Kind of Support Does the Web Hosting Provider Offer?

10. Does the Web Hosting Provider Have a Good Hosting Control Panel?

11. What Type of Server and Which Operating System Do You Require?

12. Does Your Website Have Specifi c Software Requirements?

13. How Much Storage Space and Bandwidth Do You Need for Your Site?

14. How Much Should You Be Paying for Web Hosting?

15. Do You Have a Strong Hosting Username and Password?

Chapter 3: E-mail.

16. Should Your E-mail Be on a Separate Server from Your Website?

17. Does Your E-mail Address Use Your Domain Name?

18. Can You Easily Manage E-mail Through Your Web Hosting Provider?

19. Can You Access Your Domain E-mail Through a Web Browser?

20. Do You Need an E-mail Account or an E-mail Alias?

Chapter 4: Design and Layout.

21 Who Will Design Your Site?

22 Will the Design of Your Site Support Your Content or Distract From It?

23 Will Your Site Layout Make Your Content Clear?

24 What Will Be the Width and Height of Your Website?

25 How Will the Design of the Text Make Your Content Clear?

26 Will Images Be Used Effectively in Your Design?

27 Will Your Design Make Good Use of White Space?

28 How Will Your Site Design Use Color?

29 Will the Background of Your Site Help Focus the Content or Distract From It?

30 How Will Elements Within Content Be Set Off from the Body Text?

31 Will Your Site Design Display Well in Different Browsers?

32 Will Your Site Design Display Well on Mobile Devices?

33 Will the Design of Your Site Navigation Complement or Clutter Your Site?

34 Will You Be Using Animation in Your Design?

Chapter 5: User Experience.

35 Will Your Navigation Menus Be Easy to Use?

36 Will Your Site Load Quickly?

37 Will Visitors Easily Know How to Stay in Touch with You?

38 Will Your Site Use Popups?

39 Will Your Forms Be Easy to Use?

40 What Happens If a Page on Your Site Does Not Exist?

41 How Easily Will Your Pages Print?

42 How User-Friendly Will Your Links Be?

43 Will Your Site Have Special Requirements for Certain Features to Work?

44 Could You Hide Some Content or Options to Reduce Visual Clutter?

45 How Easily Will Visitors Find Important Details Specific to Your Site?

46 How Will You Test The User-Friendliness Of Your Site?

Chapter 6: Construction.

47 Will Your Site Be Static or Dynamic?

48 Will Your Site Be Built With a Content Management System (CMS)?

49 Will You Use Tables or Style Sheets to Lay Out Your Site?

50 How Effectively Will Style Sheets Be Used on Your Website?

51 What Tools Will Be Needed for Building a Site or Its Content?

52 Will Your HTML Be Bloated?

53 Will Your Site Files Be Clearly Organized?

54 Will Your Nontext Files Use the Proper File Types?

55 Which Languages Other Than HTML Will You Use to Build Your Site?

Chapter 7: Content.

56 Will Your Content Serve Your Site's Purpose?

57 Will Your Content Be Easily Accessible?

58 Will the Content of Each Page Have a Single Focus?

59 Will Your Written Content Be Correct, Clear and Well Structured?

60 How Effectively Will Your Content Use Links?

61 Will You Effectively Use Images In Your Content?

62 How Will You Use Video or Audio in Your Content?

63 Will Your Site Use a Splash Page?

64 What Content Will Be On Your Home Page?

65 What Basic Content Pages Will Be On Your Site?

66 Will You Be Blogging On Your Site?

67 Will You Be Selling Online?

Chapter 8: Marketing and Promotion.

68 Do You Have a Web Marketing Plan?

69 How Will You Build Your E-mail List?

70 How Will You Market Yourself Using E-mail?

71 How Will You Manage Your Mailing List?

72 Which Social Media Will You Use to Promote Yourself?

73 How Will You Use Social Media to Promote Yourself?

74 How Will You Integrate Your Site with Social Media?

75 How Will Your Site Promote Itself?

76 Do You Have a Plan for Getting Important Sites to Link to You?

77 Do You Have Content You Can Offer to Other Sites?

78 Are You Willing to Get in Front of the Public Online or Off?

79 Will Paid Online Advertising be Part of Your Marketing Plan?

80 Is Affi liate Marketing Something You Could Use?

81 What Free Forms of Advertising and Promotion Will You Use Online?

82 How Will You be Promoting Your Site Offl ine?

83 How Do You Plan to Track Website Visitors and Marketing Results?

Chapter 9: Search Engine Optimization.

84 What Are Your Search Engine Expectations?

85 How Do You Plan to Research Useful Keywords for Your Site?

86 Will Your Pages Have the Hidden HTML Tags Necessary for Search Engines?

87 Will Your Content Be Search Engine–Friendly?

88 Will Your Search Engine Strategy Cover Specialty Searches?

89 Will Your Links to and From Other Sites Be Search Engine–Friendly?

90 Do You Know What Your Site Will Look Like to Search Engines?

91 Will the HTML Code for Your Site Be Search Engine–Friendly?

92 Will You Need to Hire Anyone to Help Optimize Your Site for Search Engines?

Chapter 10: Housekeeping and Security.

93 How Will You Back Up Your Site?

94 Will You Be Regularly Checking Your Site's Functionality?

95 Do You Have a Plan for Updating Site Content?

96 Will You Routinely Check Your Contact Information?

97 Will You Have Content You Can’t Afford to Have Stolen?

98 Will Your Site Administration Be Securely Accessed?

99 Will You Be Collecting Sensitive Visitor Information On Your Site?

100 How Will You Protect Your Site From Attacks?

Appendix A: Resources.

Appendix B: Glossary.

Appendix C: What's on the DVD?

Index.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.