Wharton on Managing Emerging Technologies

by Day, George S.; Schoemaker, Paul J. H.; Gunther, Robert E.

• ISBN13: 9780471361213
• ISBN10: 0471361216
• Edition: 1st
• Format: Hardcover
• Copyright: 2000-05-01
• Publisher: Wiley

Summary

-Jerry Karabelas, PhD, CEO, Novartis Pharma AG

Author Biography

GEORGE S. DAY, PhD, is the Geoffrey T. Boisi Professor, Professor of Marketing, and Director of the Huntsman Center for Global Competition and Innovation at The Wharton School. He was one of the founders of the Emerging Technologies Management Research Program at the Huntsman Center and has consulted for numerous corporations, including GE, IBM, and Nortel Networks. Dr. Day is the author of Market-Driven Strategy and The Market-Driven Organization, and coeditor of Wharton on Dynamic Competitive Strategy.<br> <br> PAUL J. H. SCHOEMAKER, PhD, is Research Director of Wharton's Emerging Technologies Management Research Program. He is the founder and chairman of Decision Strategies International, Inc., a firm specializing in scenario-based strategic management and executive decision-making. A frequent speaker and consultant to numerous organizations around the world, Professor Schoemaker is the author of many articles and several books on decision-making and strategy, including Decision Traps. <br> <br> ROBERT E. GUNTHER was coordinating writer for Wharton on Dynamic Competitive Strategy.

Table of Contents

A Different Game	1	(23)
George S. Day
Paul J.H. Schoemaker
Avoiding the Pitfalls of Emerging Technologies	24	(29)
George S. Day
Paul J.H. Schoemaker
Part I Assessing Technologies	53	(72)
Technology Speciation and the Path of Emerging Technologies	57	(18)
Ron Adner
Daniel A. Levinthal
Identification and Assessment of Emerging Technologies	75	(24)
Don S. Doering
Roch Paryre
Emerging Technologies and Public Policy: Lessons from the Internet	99	(26)
Gerald R. Faulhaber
Part II Managing Markets	125	(62)
Assessing Future Markets for New Technologies	127	(23)
George S. Day
Technology Strategy in Lumpy Market Landscapes	150	(22)
Ian C. MacMillan
Rita Gunther McGrath
Commercializing Emerging Technology through Complementary Assets	172	(15)
Mary Tripsas
Part III Making Strategy	187	(80)
Disciplined Imagination: Strategy Making in Uncertain Environments	189	(17)
Gabriel Szulanski
Kruti Amin
Scenario Planning for Disruptive Technologies	206	(36)
Paul J.H. Schoemaker
V. Michael Mavaddat
Appropriating the Gains from Innovation	242	(25)
Sidney G. Winter
Part IV Investing for the Future	267	(66)
Managing Real Options	271	(18)
William F. Hamilton
Financing Strategies and Venture Capital	289	(18)
Franklin Allen
John Percival
Innovative Financial Strategies for Biotechnology Ventures	307	(26)
Paul J.H. Schoemaker
Alan C. Shapiro
Part V Rethinking the Organization	333	(80)
Managing Dynamic Knowledge Networks	337	(21)
Lori Rosenkopf
Using Alliances to Build Competitive Advantage in Emerging Technologies	358	(18)
Jeffrey H. Dyer
Harbir Singh
The Design of New Organizational Forms	376	(17)
Jennifer Herber
Jitendra V. Singh
Michael Useem
Designing the Customized Workplace	393	(20)
John R. Kimberly
Hamid Bouchikhi
Notes	413	(34)
Index	447