What Americans Really Want...Really

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  • Format: Hardcover
  • Copyright: 2009-09-15
  • Publisher: Hachette Books

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The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses.

Table of Contents

Acknowledgmentsp. vii
Preface: 75 Stepsp. ix
Introductionp. xv
Do You Really Know What Americans Really Think? If you think you do, you don't
I Can See Clearly Nowp. 1
What Americans Really Want in Their Daily Lives An examination of what Americans do-and what they want-from the moment they wake up in the morning until the moment they go to bed at night.
Don't Stop Until You Get Enoughp. 45
The Five Things that Matter Most from more money to fewer hassles, from more time to no worries-here's the secret to our ultimate satisfaction.
I Can't Get no Satisfactionp. 75
The Jobs Americans Really Want How to be a happier employee. How to be a better boss. And the five things you should never ever say to a superior.
The Buck Stops Herep. 119
What We Really Want from Government ObamaNation and the rise of the really angry voter.
God Help Usp. 157
What We Really Want from Religion Can evangelicals and atheists coexist? The shocking truth about the personal impact of religion on our day-to-day lives.
Living at the Speed of Lifep. 179
The 2020 Generation Just who are America's next generation of Political, business, and cultural leaders and what do they think of you?
Hope I Die Before I Get Oldp. 215
What We Really Want Out of Retirement What's really happening to people over age sixty and why your future won't be anything like you planned.
Conclusionp. 251
What Americans Really Need Right Now The nine recommendations for a better present, a better future, and a better nation.
Appendixp. 277
The What Americans Really Want...Really Survey Resultsp. 277
Notesp. 291
Indexp. 295
Table of Contents provided by Ingram. All Rights Reserved.

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