What Americans Really Want...Really The Truth About Our Hopes, Dreams, and Fears

by Luntz, Dr. Frank

• ISBN13: 9781401322816
• ISBN10: 1401322816
• Format: Hardcover
• Copyright: 2009-09-15
• Publisher: Hachette Books

Summary

The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses.

Table of Contents

Acknowledgments	p. vii
Preface: 75 Steps	p. ix
Introduction	p. xv
Do You Really Know What Americans Really Think? If you think you do, you don't
I Can See Clearly Now	p. 1
What Americans Really Want in Their Daily Lives An examination of what Americans do-and what they want-from the moment they wake up in the morning until the moment they go to bed at night.
Don't Stop Until You Get Enough	p. 45
The Five Things that Matter Most from more money to fewer hassles, from more time to no worries-here's the secret to our ultimate satisfaction.
I Can't Get no Satisfaction	p. 75
The Jobs Americans Really Want How to be a happier employee. How to be a better boss. And the five things you should never ever say to a superior.
The Buck Stops Here	p. 119
What We Really Want from Government ObamaNation and the rise of the really angry voter.
God Help Us	p. 157
What We Really Want from Religion Can evangelicals and atheists coexist? The shocking truth about the personal impact of religion on our day-to-day lives.
Living at the Speed of Life	p. 179
The 2020 Generation Just who are America's next generation of Political, business, and cultural leaders and what do they think of you?
Hope I Die Before I Get Old	p. 215
What We Really Want Out of Retirement What's really happening to people over age sixty and why your future won't be anything like you planned.
Conclusion	p. 251
What Americans Really Need Right Now The nine recommendations for a better present, a better future, and a better nation.
Appendix	p. 277
The What Americans Really Want...Really Survey Results	p. 277
Notes	p. 291
Index	p. 295
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