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9781564967053

What Logos Do

by ;
  • ISBN13:

    9781564967053

  • ISBN10:

    1564967050

  • Format: Paperback
  • Copyright: 2000-09-01
  • Publisher: Rockport Pub
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List Price: $20.00

Summary

Besides being immediately recognizable, logos are one of the most succinct forms of advertising and one of the greatest challenges of graphic designers. This book presents twelve case studies and hundreds of supporting examples of current logos including Federal Express, Ann Taylor, Fila Sport, and Netscape, that have achieved success for their companies. This book illuminates the logo design process through the real-life projects of today's most talented designers and most interesting companies. Each project demonstrates, through detailed text and amazing graphics, what makes a logo successful for hotels, products, cosmetics and fashion, film and TV, business to business, creative services and more.

Table of Contents

introduction 6(4)
part 1 Delivering the Basics 10(50)
Food and Beverage
12(18)
Housewares and Real Estate
30(14)
Transportation and Travel
44(16)
part 2 Creating a Memorable First Impression 60(22)
Fashion and Fitness
62(12)
Health Care
74(8)
part 3 Fine-Tuning Your Mark for the Media 82(26)
Entertainment and the Internet
84(10)
Special Events
94(6)
Printed and Digital Publishing
100(8)
part 4 Abstract Impressions 108(24)
Business to Business
110(14)
Creative Services
124(8)
biographies 132(6)
directory 138(2)
index 140(3)
about the authors 143(1)
acknowledgments 143

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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