Introduction: What's Mine Is Yours | p. ix |
Context | |
Enough Is Enough | p. 3 |
All-Consuming | p. 19 |
From Generation Me to Generation We | p. 41 |
Groundswell | |
The Rise of Collaborative Consumption | p. 67 |
Better Than Ownership | p. 97 |
What Goes Around Comes Around | p. 123 |
We Are All in This Together | p. 153 |
Implications | |
Collaborative Design | p. 185 |
Community Is the Brand | p. 199 |
The Evolution of Collaborative Consumption | p. 211 |
Acknowledgments | p. 227 |
Interviewees | p. 231 |
Collaborative Consumption Hub | p. 235 |
Selected Bibliography | p. 237 |
Notes | p. 243 |
Index | p. 269 |
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