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Bruce R. Barringer, PhD is an Associate Professor at the University of Central Florida. The author of two small business/entrepreneurship textbooks, Barringer’s work is read worldwide. He is also the author of the Wall Street Journal’s Entrepreneurship Weekly Review, which is distributed to small business and entrepreneurship teachers and students across the United States.
R. Duane Ireland, PhD is Professor of Management and holds the Foreman R. and Ruby S. Bennett Chair in Business in the Mays Business School at Texas A&M University. He is the author of entrepreneurship and strategic management textbooks that are widely sold throughout the world. He teaches entrepreneurship to executive MBA students and has consulted with a variety of small and large organizations.
Preface | p. ix |
Getting Started-It May Not Be as Hard as You Think | p. 1 |
Myth No. 1: It Takes an Extraordinary Person to Start a Business; Truth No. 1: You Can Do It! | p. 3 |
Myth No. 2: Starting a Business Involves Lots of Risk; Truth No. 2: It May Not Be as Risky as You Think | p. 23 |
Myth No. 3: It Takes a Lot of Money to Start a Business; Truth No. 3: It Might Not Cost as Much as You Think | p. 43 |
Myth No. 4: It Takes a Great Deal of Business Experience to Start a Successful Businesses; Truth No. 4: Successful Businesses Are Started by People with All Levels of Business Experience | p. 67 |
Myth No. 5: The Best Business Ideas Are Already Taken; Truth No. 5: There Are an Infinite Number of Possibilities for Good Business Ideas | p. 87 |
Running and Growing a Business-Don't Underestimate Your Chances | p. 111 |
Myth No. 6: No One Can Compete Against Wal-Mart and the Other Big-Box Retailers; Truth No. 6: You Can Compete Against the Big-Box Retailers if You Have the Right Plan | p. 113 |
Myth No. 7: It's Almost Impossible for a New Business to Get Noticed; Truth No. 7: There Are Many Ways for New Businesses to Get Noticed and Recognized | p. 133 |
Myth No. 8: The Internet Isn't What It Was All Hyped Up to Be; Truth No. 8: There Are Many Legitimate and Enjoyable Ways to Make Money Online | p. 157 |
Myth No. 9: It's Easy to Start a Business, But It's Difficult and Stressful to Grow One; Truth No. 9: Businesses Can Be Grown Profitably and Enjoyably | p. 179 |
Index | p. 205 |
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