What's Your Story? The Essential Business-Storytelling Handbook

by Bruckner, Adri; Sandell, Marybeth; Menon, Anjana

• ISBN13: 9780143457978
• ISBN10: 0143457977
• Format: Paperback
• Copyright: 2022-07-25
• Publisher: India Portfolio

Summary

Are you trying to build your profile as a leader? Are you using social media to your advantage? Is your communication jargon-free? When do you choose to produce a video or a podcast? Does your message come through loud and clear? What's the future of storytelling, and are you prepared for it? In a world where people send 500 million tweets a day and upload hundreds of hours of video every minute, how do you get your message across? The secret is to become a good storyteller. With easy-to-follow, effective tools and tips, this book will help you cut through the clutter and plan your communication goals, channels and delivery. Everyone loves a good story, but only a few can tell it well. Be authentic, be authoritative and be heard!

Author Biography

Adri Bruckner is a creative communications professional with experience in journalism as well as PR. She won an award for crisis communications for her work at Central European University. Now based in Barcelona, Adri develops communications strategy and produces storytelling content for corporate and non-profit clients, and is currently working on her first novel. Marybeth Sandell has chased corporate news stories around the world, working for Bloomberg in Stockholm, London, Zurich and New York. She taught communications and journalism at the University of North Carolina at Pembroke and is the co-author of Introduction to Data Visualization and Storytelling: A Guide for the Data Scientist. Based in Stockholm, Marybeth heads group employee and leadership communications for Electrolux. Anjana Menon runs Content Pixies, guiding global companies on critical content strategy. She is a consultant to CEOs and policymakers, a speaker at global conferences and a columnist. She worked for Bloomberg News in financial centres across two continents, managed and anchored a national TV channel and is a founder-editor of Mint. She divides her time between London and Delhi.