Wheels Up : Airline Business Plan Development

by Wensveen,John G.

• ISBN13: 9780534393540
• ISBN10: 0534393543
• Format: Paperback
• Copyright: 2004-01-08
• Publisher: Cengage Learning

Summary

Learn the fundamentals of strategic business planning as they apply to the airline industry with WHEELS UP: AIRLINE BUSINESS PLAN DEVELOPMENT. Focusing on issues of particular concern to airline professionals, this timely book covers such topics as flexibility in the current competitive environment, the importance of understanding the structural organization of an airline, and the considerations necessary when making any strategic decision. In addition, you are encouraged to consider current trends (post-9/11) and topics of special interest (cost-cutting, aircraft fleet management, and corporate structure) while learning the process of creating a successful business plan.

Table of Contents

Introduction to the airline industry	p. 3
The generic vs. airline business plan	p. 15
Common business plan mistakes	p. 23
The non-disclosure agreement	p. 33
Executive summary	p. 39
Business introduction	p. 49
Mission	p. 57
Strategy	p. 67
Market opportunity	p. 75
Analysis of market demand levels	p. 87
Proposed route structure and schedule	p. 99
Financial analysis	p. 109
Sales and promotion strategy	p. 119
Aircraft operating strategy	p. 127
Competition and competitive response	p. 147
Management and support team	p. 153
Risk factors	p. 165
Invitation to participate - finding investment	p. 173
Certification	p. 183
Achieving success	p. 193
Table of Contents provided by Blackwell. All Rights Reserved.