Why Business Ethics Matters Answers from a New Game Theory Model

by Eastman, Wayne Nordness

• ISBN13: 9781137430434
• ISBN10: 1137430435
• Format: Hardcover
• Copyright: 2015-10-05
• Publisher: Palgrave Macmillan

Summary

If understood as a practical, phlegmatic way of solving social games, business ethics can potentially rule the world—indeed, it may already. This book links game theory to business ethics by applying the classic Four Temperaments approach to four major types of social games. Eastman suggests that our ethical nature as divided by the four temperaments (Sanguine, Phlegmatic, Choleric, and Melancholic) allows us to solve the four games, which are outlined in this text. The book offers a new perspective on the significant debate over whether ethics pays, as well as offering academics and students of business ethics and game theory a new way to understand these fields.

Author Biography

Wayne Nordness Eastman is Associate Professor and Department Vice Chair in the Department of Supply Chain Management and Marketing Sciences at Rutgers University, New Jersey, USA. His applied research focuses on supply chain management and public policy, social marketing and reforming government. He is director of the SCMMS Africa Supply Chain Initiative and has published widely in journals on business ethics, management and law.

Table of Contents

Introduction: The Four Temperaments and the Four Games
PART I: HUMORS AND GAMES
1. We're Better Than We Think
2. The Harmony Games
3. Opening the Door to the Sanguine
4. Bringing Telos Back
PART II: BUSINESS ETHICS
5. Critical Business Ethics
6. Why Business Ethics Matters
Conclusion
Appendices
References