Why Do People Love America?

by Chunovic, Louis

• ISBN13: 9781860746147
• ISBN10: 1860746144
• Format: Hardcover
• Copyright: 2005-01-30
• Publisher: Hal Leonard Corp

Summary

In Why Do People Love America? Media critic Louis Chunovic delves into the worlds of American film, fashion, music, sport and advertising in an effort t to trace their path of international influence. Considering everything from Bill Gates to Bugsy Siegel, and Levis to Lauren, Chunovic shows how the universal appeal of these quintessentially American phenomena may well appear to be the result of clever marketing and fat-cat commerciality. But, upon further examination, he reveals American influence as not just a case of 'sale-on-demand', putting forward an altogether more personal reason as to why we keep going back for more.

Table of Contents

Introduction : greetings from the capital of the world	p. 11
Mad Ave sells America (and the rest of the world eagerly buys)	p. 25
Hollywood and the great American myth machine (optioning Britain's best)	p. 52
Seattle : Microsoft and Starbucks - code and coffee conquer the world	p. 72
San Francisco : sex, drugs, the rise of youth culture (and personal liberation movements)	p. 87
Seventh Avenue : how the rag trade became Haute Couture	p. 107
Courtside at The Garden : the thrill of victory, the object lesson of defeat	p. 129
Harlem : home of the first black ex-president and now a tourist magnet for the world	p. 147
From purple sage and blazing guns to black-top highways and the neon city : good guys, bad guys and the rose of rebel chic	p. 176
The fresh new thing : what's next	p. 204
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