Wiley Pathways Business Communication

by Brounstein, Marty; Bell, Arthur H.; Smith, Dayle M.; Isbell, Connie

• ISBN13: 9780471790778
• ISBN10: 047179077X
• Edition: 1st
• Format: Paperback
• Copyright: 2006-08-18
• Publisher: WILEY

Summary

The books in this series--Business Communication, Finance, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.

Author Biography

Marty Brounstein is the Principal of The Practical Solutions Group, a training and consulting firm based in the San Francisco Bay area that specializes in management and organizational effectiveness. Marty's consulting work includes one-on-one coaching with managers and executives, assistance to groups working to become productive teams, and guidance and direction for organizations establishing practices for high performance and employee retention. His training programs target management as well as employee-development issues including leadership, team development, customer service, and effective communication. As a consultant, speaker, and trainer since 1991, Marty has served a wide variety of organizations from high tech to government, for profit to non-profit. He has a bachelor's degree in education and history and a master's degree in industrial relations. Prior to beginning his consulting career, he spent a couple of years as a human resources executive.

Table of Contents

BUSINESS COMMUNICATION, 1e

Part I Foundations of Business Communication

1. Understanding Business Communication   

2. Mastering Communication Skills

3. Effective Conflict Resolution     

Part II The Writing Process

4. Writing for Business Audiences     

5. Writing and Revising Business Messages  

Part III Letters, Memos, E-Mail, and Other Brief Messages

6. Managing Memos and E-Mail   

7. Writing Positive Business Letters

8. Writing Negative Messages     

9. Writing Persuasive Messages     

Part IV Developing Speaking Skills

10. Communicating In Person, by Telephone, and in Meetings 

11. Giving Speeches and Oral Presentations    

Part V Reports and Proposals

12. Informal Business Reports and Proposals   

13. Formal Business Reports and Proposals    

Part VI Employment Messages

14. Writing Resumes and Application Letters   

15. Interviewing for Employment and Following Up