did-you-know? rent-now

Rent More, Save More! Use code: ECRENTAL

did-you-know? rent-now

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

9782747216487

Wine Marketing: An International Approach

by
  • ISBN13:

    9782747216487

  • ISBN10:

    2747216489

  • Format: Paperback
  • Copyright: 2010-10-01
  • Publisher: Intl Pub Marketing
  • Purchase Benefits
  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $20.00
We're Sorry.
No Options Available at This Time.

Summary

The need to implement a marketing approach based on enhancing the value of products and know-how is widely recognized by professionals and academics alike. The first part focuses on behavior and innovation and the second deals with experiences and strategies. We will travel to different wine-growing regions in France, USA, Australia and Canada to discover various strategies and experiences in wine marketing Due to a global crisis and important industry modifications, the wine marketing field has grown over the past twenty years throughout the world. Our ambition being to share quality international research from various fields, we decided to publish a book on wine marketing. Beyond these strategies and experiences, historical, cultural and legal approaches are also presented. These contributions show just how rich and diverse wine marketing research actually is. Market researchers today are moving towards a better understanding of the wine industry and by cultivating their research just as the wine-grower cares for his vines, they can participate in its development. Marketers and marketing researchers have expressed their interest in wine. Now, we can only hope that wine professionals will find that there is a growing interest in marketing and that this mutual awareness will ensure a promising future for this important element of our culture. Wine Marketing: An International Approach has contributions from 10 international authors.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program